In the rap circle on the east coast of the United States, there is a very hot Chinese aunt! It is a basic process for many rap stars to take photos with her and send INS. Who hasn't spent hundreds of thousands in her shop? You can't even call yourself red. She is Eva Sam who sells big gold chains in China, new york, USA.
Aunt Eva's shop is probably one of the easiest places to squat down to American rap stars. Basically, the hottest rappers at present have played cards in her shop.
And Beyonce, the popular big coffee. It is said that she toured the world, and all the jewelry of the team was bought by her aunt.
Aunt Eva's shop is not only very popular in America, but also attracts singers from all over the world. Even the first-line media such as The New York Times, Vogue and HYPEBEAST have reported this legendary woman Eva Sam in China. Fashion brand Stussi even invited the 56-year-old aunt to tailor a gold necklace for her 20 17 spring/summer model.
This aunt can be said to be the most envied person of rap fans, and there is no one.
Then why is aunt Eva's low-key and humble shop so hot? First of all, four words sum up "good goods and good people"
There are many kinds of gold and silver jewelry in Eva's family, including street style, mythical style, Southeast Asian style and personalized braces in private tailors. Only you can't think of it, and you can't find it here. And they are all first-class materials in the city, with absolute conscience.
Eva menstruation has nothing to say about being a man. She treats every young client like her own child. Aunt Eva often advises them not to smoke what they shouldn't, and drinking more honey, lemonade and mung bean soup is also her health advice every time. Coupled with the unique industrious characteristics of the Chinese nation, Aunt Eva's shop delivers goods quickly and professionally, so she has a large number of repeat customers and "tap water".
If the good quality of Eva menstruation Store itself is inevitable, then the combination with rap art is an opportunity. Eva home can become a fashion shrine in the minds of rappers, which is inseparable from the rapper's "bringing goods". The first rappers who came to the store were members of the Wutang gang, which was popular in North America at that time. Later, they became the first batch of "tap water" for Eva's family, and then they brought BIG and other giant coffees, that is, from then on, Aunt's shop began to be widely concerned by rappers.
As the saying goes, rap has three treasures: sunglasses, hat and big gold chain. 1988, Eva's family just started to make a gold shop, and the art of rap has just emerged in the United States and even the world. The fate of a gold shop and rap has also begun, and it is also a lovely couple. But you know what? Why? But every rapper has a crush on the big gold chain.
At first, their purpose was simple and rude, just to show off their wealth.
It was Jamaican-American DJ Kool Herc who started the rap culture. He is different from the hip-hop musician we imagined. He doesn't wear gold chains or sunglasses. His family is well-off, and he can afford a big house with a garden, as well as a record player and records. However, when this form of music enters the lower class in the United States, they especially like to wear big gold chains to show off their wealth.
It is the famous old rap group N.W.A, which was founded in 1986. They are bold in creation, excellent in singing and have many fans and sisters. In less than five years, they sold 9 million albums, including many platinum-selling records, and they are the bosses of the new era of "gangster rap". As a result, they wore the image of a big gold chain in the MV, which was imitated by many rappers in the later period. In this way, the big gold chain has gradually become the standard of black rap.
However, it was later discovered that the big gold chain "bling bling" has its own dazzling effect and is full of artistic tension, which is very suitable for the cool image of rap. And what is the essence of rap? "Keep it real", keep it real! People are full of desires. Instead of hiding anything, it is better to say your desires and wear a big gold chain. Is there anything more real than this?
In the eyes of ordinary people, the big gold chain always feels a bit tacky and offensive. Whoever wears it immediately thinks that the combination of this person's annoyance and rap culture is probably the most proud of Daikin Chain. For those who follow the trend, they may not understand the original meaning of the big gold chain. This is understandable, because you can't ask everyone who buys LV to know the culture behind a bag, can you? However, those who wear big gold chains just to show off their wealth are not true at all!