However, regarding the development direction of China WeChat business enterprises in 20 17, I think enterprises should think about how to do a good job of WeChat business in 20 17 from the following aspects.
First, it is related to the investment promotion of WeChat business.
20 17 wechat business merchants should move from online to offline, and recruitment agents through offline meetings become an important part of enterprise recruitment agents in wechat business. At present, enterprises generally adopt online network promotion and drainage in WeChat business, and WeChat group lectures attract investment. At present, employees in WeChat business are immune to public lectures in WeChat business. You can bring a large number of agents through the lectures of 14 and 15. But there are too many lectures given by the WeChat business team today. Online lectures have become agents, and the proportion of transactions has been very low. Another point is that WeChat business agents often come from people who have never done WeChat business. The proportion of offline merchants without WeChat business experience is high. Secondly, face-to-face communication is more convincing and trustworthy. The third point is that the mode of conference marketing is very mature, and it has succeeded in attracting investment for many products. Although WeChat business is a new marketing model, no matter what kind of marketing model it is, it will never be divorced from the essential attributes of business and the essence of marketing. Therefore, offline investment fairs with various themes are very attractive to small bosses and entrepreneurs in traditional enterprises, as well as people with unstable jobs in society.
Second, it has something to do with the brand.
Newcomers in WeChat business now tend to choose big brands to do WeChat business. Now the market of WeChat business is very chaotic. Many individuals and entrepreneurial teams in WeChat business can often earn hundreds of thousands or even millions of dollars after one or two months of investment promotion. But small brands generally survive less than half a year. Many WeChat merchants often hold the idea of making money. The project was abandoned after half a year. This directly hurts the vast number of agents.
Big brands are more likely to gain the trust of consumers. Therefore, the WeChat business must first choose to cooperate with big brands. After there is no chance for big brands to cooperate, consider the packaging of their own brands. It is necessary to make a fuss about the story of soft text promotion, image building, product qualification, source of production formula and product launch. A good brand story and brand image are very attractive to agents. If you have any other questions, please contact Bian Xiao of WeChat official account siwa8 on WeChat, and he will help you guide.
Third, the product conforms to the positioning of the development trend of WeChat business.
Different types of WeChat merchant products have been popular many times, from the initial mask to slimming products to cosmetic products to big health products. 2065438+2007 The development direction of WeChat business product types. I think health products will continue to be popular first. In addition, products that meet the characteristics of fast-moving consumption will also have new categories.
Fourth, the development of WeChat business will become more and more standardized, and more traditional enterprises will do WeChat business.
To do WeChat business, traditional enterprises must first have a WeChat business trader. Many traditional enterprises don't know how to do WeChat business, and only regard WeChat business as a sales channel, then WeChat business will definitely fail. The operation of WeChat business is a mode of community marketing, and WeChat business cannot be regarded as a sales channel. The success of WeChat commercial projects requires an excellent and organized process of WeChat commercial opening. Many enterprises don't know how to get on the chessboard and invite investment directly, which is a wrong way. As a result, they took many detours and spent a lot of money, which finally led to the failure of the project. Now, the bidding process in WeChat business has been standardized. Once the bidding process in WeChat business is defined, fill in the content according to the process and you can do WeChat business projects. Of course, in the process of advertising, advertising drainage is the most important.
Fifth, the drainage of agents needs the help of enterprises.
20 13, 20 14, or even 20 15, the largest proportion of WeChat business recruitment comes from the self-fission of agents. Agents bring subordinate agents to WeChat business through lectures, interpersonal relationships and offline promotion. Now there are more and more people doing WeChat business on WeChat, and 95% of WeChat friends are doing WeChat business, and they are all attracting investment, so it is difficult to attract investment. At this time, in order to realize the long-term development of WeChat business, it is necessary to attract agents from WeChat business, distribute them to agents from the enterprise through network promotion and advertising payment, so that agents can survive for a long time, and agents brought by offline investment promotion can be distributed to agents, so that agents can achieve long-term development, and enterprises can distribute them to agents through the expansion of offline sales channels, so that large agents can continue to work for a long time.
6. The distribution mall model will die out on 20 17.
20 16 many wechat development enterprises earn money from traditional business owners through wechat distribution mall software. 20 17 with the deepening of business owners' understanding of the distribution mall, the mall can not bring them a lot of sales. They will rethink the correct and effective operation mode of WeChat business. At present, the hierarchical WeChat business is still the largest proportion model that brings a lot of economic profits to enterprises.
Seventh, enterprise WeChat business will become the mainstream of WeChat business, China.
Personalized small team operation in WeChat business will die out, and brand WeChat business and large enterprises will become the mainstream of WeChat business development. Wechat business operation will be a comprehensive community operation mode. The mode of making money will pass. If you have any other questions, please contact Bian Xiao of WeChat official account siwa8 on WeChat, and he will help you guide.
Eighth, state behavior will interfere with WeChat business.
At present, the transactions in WeChat business are often between individuals, and the phenomenon of tax evasion by enterprises in WeChat business is common. During the support period of WeChat business, the state will not take action against WeChat business enterprises. When the country begins to intervene in the WeChat business industry, large-scale WeChat business enterprises will become the first targets for the country to enter. Large enterprises in WeChat business should handle the legal risks in this respect. In addition, WeChat services, such as pyramid schemes, Wechat business and mutual funds, will be handled by the state. WeChat business, which is really sold in WeChat business, will have a good development.