Alibaba's big data marketing company Ali Mama officially released the "artificial intelligence copywriting" product at the Cannes International Creative Festival, generating 20,000 copywriting in one second, which is comparable to the copywriting written by real people.

"Anti-wrinkle and moisturizing eye cream, youth begins at first sight"

"Large suction range hood, let the kitchen breathe freely"

"Artificial intelligence copywriting" provides a variety of copywriting styles, including descriptive, thematic, practical, funny and ancient poetry. As long as you can't think, you can't do without thinking; How to better combine technology and creativity is perfect compared with the answer given by Ali's mother.

Based on natural language processing and deep learning methods, this product has learned millions of examples of copywriting created by real people, usually about product descriptions created by marketers and copywriters in online stores; It avoids the problem that the method of natural language is not perfect in the past, which makes it difficult for computer-generated characters to reach human level. In this way, the work of traditional advertising copywriting has been greatly impacted, but for the e-commerce platform, the cost of copywriting has been saved. Creativity is easier to produce, with low cost and high return. As long as e-commerce does a good job, the description of the remaining promotional products can be completed by artificial intelligence, subverting the working methods of the traditional e-commerce industry.

The Business Card of Artificial Intelligence Technology —— Cloud Voucher

The essence of business in the Internet era is traffic+cash, and the core of coupon platform is to help enterprises move from socialization to transaction with "electronic coupons" as the medium. In order to subvert the traditional coupon market, coupons have become a business card of artificial intelligence technology, with the attributes of precise marketing, information transparency, customer management and marketing fission.

Unsuccessful vouchers mainly solve the following problems of merchants:

First, brand differentiation

The employees and qualities of all walks of life are mixed, so it is difficult to distinguish which one is of high quality and which one is of low quality; Before consumption, I don't know how to choose a business with high cost performance, which is the biggest problem facing consumers, and the crisis of trust is reflected behind it. Therefore, the cloud coupon brand takes artificial intelligence as the carrier, which integrates basic information of merchants, real comments and coupon management. On the Yun-coupon platform, you can see the main products, geographical location, per capita consumer price, coupons, business hours and customer comments in the past. These open and transparent information can help consumers make accurate judgments when making decisions.

Second, marketing is accurate.

"Money is spent, but it's useless." "Who saw the advertisements that cost a lot of money?" "Who are worthy of marketing efforts and who are ineffective customers?" Merchants are always a problem when doing marketing, and one of the advantages of unsuccessful coupons is that they have achieved accurate delivery of coupons, thus covering accurate potential customers; This function relies on artificial intelligence technology, analyzes consumers' usual consumption habits through algorithms, matches different merchants, and realizes the separate delivery of coupons, thus accurately covering potential consumers.

Third, maximize marketing.

If you want to maximize the marketing effect, you must run through the whole purchase behavior of consumers and realize the effect of repurchase and communication. On the non-coupon platform, consumers will receive coupons with different values after purchase. Consumers can use these coupons to spend or share with others, and they can get some incentive money in sharing. If you go offline, go directly to the merchant for verification and directly drain it to the merchant; If you share coupons, in this process, consumers will play the role of communication, from one person to two or three people, to maximize the marketing effect.

Future business development direction

Combined with emerging technologies such as artificial intelligence, inefficient and repetitive working methods and positions in traditional business will be eliminated; Only by continuous innovation, understanding users and efficient brand marketing promotion can we survive in the fierce market environment, thus realizing the real survival of the fittest.