There are two kinds of packaging: classic packaging and marketing packaging.
What the merchant needs to understand is what he needs. So what is classic packaging and what is marketing packaging?
Above, the classic packaging is on the left and the marketing packaging is on the right.
I think it is necessary to find a company with clear organization and standard design to do the outer packaging design under the situation that the incremental commercial social environment is changing to the stock commercial society.
Classic packaging is the packaging that fist products use in the market for a long time, consistently.
Marketing packaging wave after wave, crop after crop. Serve the marketing activities of the year and contribute to the classic packaging.
Here I mainly introduce a key point: classic packaging.
First, where is the classic packaging?
Classic packaging is the most important brand asset!
Classic packaging is the packaging with the longest settling time!
Classic packaging is the most sense of belonging for consumers!
Classic packaging is the brand's best-selling product!
Classic packaging is the product with the longest brand sales time!
Classic packaging is the product that consumers contact the most!
Classic packaging is the best medium for free advertising!
Classic packaging and consumers feel the deepest.
Therefore, strategic packaging emphasizes accuracy and has the characteristics of reliability and easy application. It is very suitable for product development in the high-end field of enterprises. In the past 18 years, Good Kung Fu brand planning has been committed to the brand accumulation and easy dissemination of packaging, constantly improving the design level of fist packaging, relying on past experience in the brand field, constantly establishing standards, promoting the expression of packaging details, focusing on the purpose of marketing strategy: "discovering product value, polishing product value and amplifying product value", so that consumers can enjoy products and be loyal to customers' brands.
Second, there are standards for classic packaging.
1. Visual hammer with super symbol as the core
2. Nail advertising words with super advertising words.
3. Use super selling point as a reason to buy
4. Clear delivery standards
5. Have assets that can form a brand.
The above are the main points of our company's summary of effective standards for many years.
So you know how to judge what kind of packaging style to give your customers. If you don't understand, you can talk to me in detail.
How to use PS to make an expanded drawing of a packaging box? Production steps:
1, open Photoshop software.
2. Click File-New in the menu bar to create a new file.
3. Disassemble the expanded drawing of the packing box and copy it.
4. Design the dimensions of each side of the packaging box.
5. The installation dimensions copy the shape of the packing box.
6. Now you just need to make patterns and fonts.
A small packaging box like this usually needs a bleeding position of 3 mm
The file should be in CMYK mode.
As for tools, it depends on what kind of effect you want to make the picture.
Stereograph, you can search for some stereographs of packaging boxes on Baidu, and then choose the angle to draw.
If you make a three-dimensional rendering: We generally use oblique cutting and perspective in free transformation.
The larger box has a 5 mm deflation position.
The general bleeding position is 5MM outward according to the outer contour of your plane development diagram. You need to take a packaging box with few samples and unfold it. You can wrap it in cdr according to the unfolded shape (just shape three adjacent faces and the other three are symmetrical), and then use ctrl+t to freely transform these three faces in ps to paste the three-dimensional effect of the packaging!
The expanded width is 48+ 15+48+ 15.
The height is 15+48+ 15.
Bleeding 3 mm
Simple packaging design illustration hand-painted pictures in the field of traditional arts and crafts and painting in China, the application of hand-painted illustrations in modern packaging has a strong cultural heritage. The following are my simple packaging design illustrations, hand-drawn pictures and packaging design prospects with hand-drawn illustration elements.
Simple packaging design illustration hand-painted picture
The prospect of hand-drawn illustration elements integrated into packaging design
China's hand-drawn illustration design is the embodiment of China's cultural and spiritual connotation. Under the general trend of the integration of commodity economy, China packaging should still keep a clear head and appear in commercial packaging in a unique way, so as to arouse people's constant attention and understanding. Modern packaging design in China is rooted in fertile artistic soil. I believe it will take root in the design atmosphere of the world, thrive in the sun and create brilliant achievements in the course of modern design.
Apply hand-drawn illustration elements to modern design, and study its deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate, and skillfully integrate hand-drawn illustration elements into works to enhance the sense of integrity and quality of modern design. We should re-examine hand-painted culture from a brand-new perspective of modern aesthetics, and extend and develop its connotation on the basis of fully understanding hand-painted culture. How to expand hand-painted culture in modern design and have a broad development platform is an urgent problem to be solved.
Integration of Hand-painted Illustration Culture and Packaging Design
1, the application of hand-drawn illustration culture in modern packaging
Commodity packaging design occupies a very important position in modern art design. It has become a specialized category with advertising characteristics and corporate visual image propaganda function, and commodity packaging illustration is the most direct part of corporate visual image.
Hand-painted illustrations of traditional commodities in China belong to a part of traditional culture in China. Its creative process is relatively independent, full of the author's strong personal feelings and independent creative thinking, which makes the final picture have a strong visual impact and a rich sense of story, and also makes a strong sound between the work and the audience. Only the national is the world. Rooted in the fertile soil of the nation, artistic inspiration will not be exhausted.
2. The combination of hand-drawn graphic creativity and modern packaging.
The graphic creation of hand-drawn illustrations requires not only clever design, but also the accumulation of a large number of materials. At the same time, we should also pay attention to the use of symbolism and the contrast between things. Graphic creativity can produce many unexpected picture effects, sometimes even absurd effects, making the whole work look more attractive.
The hand-drawn illustrations in modern packaging design are concise and clear. China's traditional hand-painted graphics not only express visually, but also cater to people's subjective desire for a better life.
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