Structured thinking means that when facing a task or problem, a person can think from many aspects, deeply analyze the causes of the problem, systematically formulate an action plan, and take appropriate measures to carry out the work efficiently, so as to achieve high-performance thinking.
Then we take the Internet decoration case as an example, how to use our structured thinking to solve the problems existing in Internet decoration and give solutions.
Speaking of decoration, it is the first link of all houses. Once the user is locked in this link, a series of links, from land reclamation to cleaning, to soft decoration and home furnishing, can be opened at this entrance, so as to make use of the Internet model as a "after-house market", and even imitate the Internet's gameplay to gain users' retention at the expense of free and unprofitable, and then start the next stage of profit.
So what is Internet decoration, and what changes have been made in the decoration combined with the Internet?
The answer is: F2C is de-channelized.
Directly from manufacturers to consumers, reduce intermediate circulation links, such as channel providers and agents, and then consumers get the best price, which will not generate additional inventory for manufacturers and realize a win-win model.
The most ideal mode is that a large number of users determine the decoration requirements and details through the Internet, and then the manufacturers customize them, and finally the door-to-door decoration can not only ensure the quality, but also save intermediate links.
Although F2C is beautiful, there are three problems to be solved:
First of all, we need to realize a platform directly from manufacturers to consumers. It allows users and manufacturers to communicate with each other. This online platform has no threshold. If its own Internet technology can't develop, it is also possible for enterprises to pay for third-party platforms. Direct use of other people's achievements is only a bridge stage.
Second, with the platform, how to make all the items on the platform correspond to the manufacturers in the supply chain, and the spot in the warehouse must be configurable, the price guarantee is transparent, the supply chain is clear, and the foreground and background are completely matched.
Third, the price issue. If we don't have enough scale to do warehousing, distribution, installation and maintenance ourselves, then the price can be no less than that of an intermediary agent.
Although F2C is the center of Internet decoration, if the decoration industry is upgraded by "process reengineering" with structured thinking, the whole process of the decoration industry can be upgraded from main materials, auxiliary materials, packaging, obtaining customers, inviting, visiting, taking orders and following up to supply chain management, site management, designer assignment, foreman assignment and employee assessment system, which is the minimum granularity "slicing" mentioned above.
Next, let's take a look at the pain points after Internet decoration slicing.
First of all, let's take a look at what a classic decoration process looks like.
Ordinary ERP system can only reproduce the business process from the preparation stage to before, during and after the transformation, but can not complete the grasp of business pain points and the reconstruction of solutions.
In order to copy and recreate, we need structured thinking as a methodology.
The same is the decoration business process. Through the refinement of structured thinking, not only can every action be clearly divided, but also the essence of things and the source of problems can be clearly seen, and then it is clear which outdated links should be thrown away, which links have not been entered originally, and which links have been replaced or upgraded. Then a reorganized industrial chain came into being. Next, let's take a look at the flow chart after structural thinking adjustment.
It is not difficult to see that with the subdivision of operational actions, the current irregularities, irregularities and existing problems of various businesses will surface, which is the pain point of the whole decoration industry.
If there is a problem with slicing, we can truly realize "Internet industrialized decoration" according to structured thinking. Of course, to achieve the integrity of business processes, we need to insert a series of systems, such as CRM customer relationship management system. In the past, if a client visited, the designer could treat the client as a private guest. Once the designer leaves, it will easily lead to the loss of customers. Now we can record in the system to manage customers;
Another example is the business order management system. You can see the accurate data flow in the system when purchasing materials are changed and where the construction site is progressing.
In addition, supply chain management system, packaging product configuration system, warehousing logistics distribution management system, personnel commission system, financial management system, etc. , also plays a vital role respectively. For example, in the supply chain management system, every product that designers can design and configure at the front desk must be taken out of this system and have a clear quotation.
Any out-of-stock or discontinued products need to change their status in the supply chain management system immediately, otherwise they will often be encountered in traditional decoration. Designers used this product in renderings and construction drawings, only to find that this product was out of stock or even stopped production during construction. At this time, changing materials and brands can easily lead to inconsistency between customers and platforms.
These problems can be better sorted out and solved, which is the whole process of the transformation of a traditional enterprise through structured thinking.
Finally, through the case analysis, we can see that structural ability is very important for product managers, and the formation of this structural ability is not a day's work.
However, this is a concrete methodology to construct business thinking, which can be practiced and used by almost everyone. This is a method of slicing and decomposing the minimum granularity of business processes and workflows, which is similar to "an expert knows a cow". So how do we practice structured thinking?
Structural thinking has two most important parts:
Bottom-up exercises: All outputs are exercises, such as writing articles, talking with people and so on. Learning and experience are used to enrich knowledge, knowledge can shape the framework, and more thinking can make a more efficient classification framework.
Top-down exercise: the acquisition of structure can come from the way similar events are handled in life, from cases, and from books.
For example, one of the most classic structures, the ——2X2 matrix method, divides one thing into two dimensions, such as buying a printer. One dimension is price: expensive or cheap; One is brand: big factory or small factory, and then there are expensive machines from big factory, expensive machines from small factory, cheap machines from big factory and cheap machines from small factory, so put your own ideas into thinking. Of course, shopping is not only a two-dimensional problem, but also the later consumables, sizes, printing methods and so on.
Or why, what, when, where, how, etc. In the usual English study. Finding a suitable framework for different problems is the key to thinking.
The internet makes it easy to know the method, which seems much simpler than the actual application, because the method is summarized by many people after practice, and more practice is more important than knowing the method.
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