We will provide a series of courses, including homework guidance, postgraduate guidance and academic lectures. Teachers are excellent teachers recruited from universities such as Tsinghua, which can guarantee the teaching quality.

Knowledge expansion:

1. Develop users' abilities in a certain aspect efficiently and systematically.

The word "training camp" means closed and concentrated in the previous offline environment. The purpose is to make use of the quiet environment and make students or team members concentrate and improve their strength quickly through systematic practice. This is an efficient and systematic method.

Online, the training camp is efficient and the system features remain unchanged, but the environment has become a community, the teaching method has become audio and video, and the practice method has become a mobile phone punch.

Although the training camp is an excellent model, it is still its theme to really attract users to participate online. Generally speaking, the theme of training camp should focus on cultivating users' ability in a certain aspect.

For example, the financial training camp and stock training camp of Changtou College focus on improving a specific investment ability, while the homework management training camp and focus training camp of parents' university aim to cultivate a specific learning ability.

2. Create group effect and increase user stickiness and payment probability.

Online training camp must be combined with the community, because the community has a group effect, which mainly includes five aspects:

Contribution effect: the group has the effect of promoting and improving the efficiency of its members; Weakening effect: groups can bring positive and negative effects to individual behavior; Convergence effect: under the group norm effect, individuals shorten the gap and tend to have the same opinions, viewpoints and behavioral tendencies.

Conformity effect: under the pressure of the group, individuals change their views and keep consistent with other members of the group in their views and behaviors. Fallen effect: the tendency of individuals in a group to work worse than a single person.

The above five effects are the key factors of active users and converted users under the training camp mode, and also the reason why members in the community need to punch in for discussion. For example, Growing Rabbit English uses the convergence effect to let users share screenshots of punching in the group.

Make use of encouragement effect to let students ask questions actively; In the group, children's academic achievements are exposed to each other, which affects other users' purchase decisions and takes advantage of the herd effect.

3. Create specialized content and reduce the decision-making cost of users.

Training camp is an efficient and systematic way of learning, and its content is also professional, which is reflected in two aspects.

First, the professionalization of teachers. The teacher needs to be an expert in a certain field or a big coffee, such as the intensive reading class of Historical Records, reading at 10. The lecturers are all masters in the history department of famous schools, with strong professional background and easy persuasion.

The second is the specialization of the system, which is perceived by the presentation of the system before the user officially registers. The more systematic and reasonable the curriculum system is, the greater the possibility that users will pay the bill.

For example, the "Efficient Homework Training Camp" of parents' university shows "four authoritative tests+eight ability trainings", so that parents can fully understand the value of the course and know that their children's homework problems can be really solved. Under such psychological effects, they naturally tend to pay.

In fact, reducing the decision-making cost of users through the specialization of content is based on the logic of the use of "authority" elements in the six major influencing factors, and its essence is trust transfer, that is, the "self-trust" nature of authority is transferred to products, thus affecting users' psychology.