Hotel logo is a very important symbol, which can make customers have a deep impression on the hotel and stimulate their appetite. When designing hotel logo, many factors need to be considered, including style, brand characteristics, target audience and so on. Here are some suggestions on how to design the hotel logo:
1. Determine brand positioning
Before designing the hotel logo, we must determine the brand positioning of the hotel. This needs to consider factors such as food culture and brand vision. For example, a restaurant focuses on traditional cuisine, and the logo design should reflect this ancient food culture.
Select font
Font is a very important element when designing hotel logo. Whether the font selection is correct or not directly affects the effect and recognition of the whole logo. From a business point of view, you can also maintain the brand with your own unique style. ?
3. Simplify without losing conciseness
Simplification is a very important step when designing hotel logo. By deleting unnecessary elements, removing excessive decoration or unnecessary complexity, the brand information can be better conveyed and the logo can be clearer and easier to understand.
Collocation color
When designing the hotel logo, it is very important to choose the right color. Different colors can cause different sensory experiences of the audience, which match the consumers served by the hotel. For example, in brands representing families or vegetarian restaurants, green usually represents health and freshness, which will be put to good use.
5. Special images
Using some unique images on the hotel logo can make the brand image more differentiated. For example, a cute panda can display our carbohydrates and other China delicacies, and create the national cultural spirit. Emotional transmission can be achieved through symbols, signs or other image elements. In other words, this is a good way to distinguish it from other competitors.
To sum up, when designing hotel logo, we need to consider brand positioning, font selection, simplified decoration, color matching and image, pay all-round attention to product/catering style, choose professional brand strategy, and combine multi-dimensional factors such as product attributes, among which we should pay attention to the full name and lowercase or abbreviated parts, and then strengthen and optimize them according to actual needs. It is suggested to draw lessons from a large number of relevant industry charts and examples, which will be more conducive to formulating a perfect hotel logo and attracting more customers.
Zhonghui Design Original Logo Design Works
The above content is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company. I hope it will help you.