2. Search frequency of keywords. In the sense of China people, we think that "fast diet" and "fast diet" should be the same. However, search engines don't think so. According to Baidu's data, the "fast diet" is searched about 300 times a day, while the "fast diet" is searched almost zero every day.
3. Competitors of keywords. For example, the keyword "lose weight", although the daily search volume is tens of thousands, but its competitors are relatively mature, small stations are not easy to match.
4. The core words you choose must ensure that there is traffic, and customers will search. These words don't mean that you think someone can search or have traffic. Let the market speak for itself. After investigation and analysis, even if it does have traffic, you may not be able to do it, so there is an inevitable connection between the two, both traffic and guarantee to do it.
5. Stay away from the illusion: I have seen many companies take their company name as the core word. It makes sense if you don't think about it carefully. I must promote it to promote the company! But the actual analysis has a big loophole. If your company is not well-known and has no brand benefits, customers don't know your company at all, and it is impossible for it to search for you.
6. Avoid industry words and choose words with high conversion rate: Many people think that as long as they think they are doing words, they should choose to make mobile phones. In fact, we don't really understand the needs of customers. This word is hard to be effective, and it is guarded by the door. Secondly, the conversion rate of this word is very low and meaningless, so when choosing words, we must avoid industry words and do conversion rate.
7. When choosing words, you don't have to position the words in the most popular. Don't think that this will be effective. It has two disadvantages.
First, the search volume of these words is quite large, so it is very difficult to do them, and they may not have real effects;
Second: it takes a lot of time and manpower to make this word, which is unwise for small enterprises or themselves. Therefore, the words you choose must have a search volume, but not too big, the best for you!
8. Because each customer's search habits are different, many of them are unimaginable, so when choosing words, we must adhere to the customer's habits, choose words from the customer's point of view, and do more long-tail keywords instead of just the main words. This is an unwise choice. With the development of society, there are more and more customers of long tail words, and the conversion rate is high. More importantly, these words are relatively easy to do, so users who are taobao guest do more in this respect. (The content comes from Dacheng Future Website Forum /forumthread-3839.html)