There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.

② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.

Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.

(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.

The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.

Character arrangement and combination

(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.

(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.

③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.

(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.

What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to edit and typeset e-commerce copywriting posters with PHOTOSHOP? First of all, if you don't know PS or only know a little PS, then I suggest you go to some material websites to download the materials of copywriting posters, and then modify the contents or replace models and products in PS.

Then, if you know more, you can download your favorite copy material or background material for synthesis, and many material websites can download it.

For example, the above copywriting material, find a typesetting you like, and download the revised text content. Font, color and typesetting can be modified by yourself. If you have this ability, you'd better modify it.

Then download some nice background pictures. Just add your product and words.

Generally, you can directly download ready-made and beautiful posters to modify them. I have published an article on how to make a set of posters before, which has a detailed tutorial.

Conclusion: Overprinting is only a means after all, and it can't be the main way for your progress. Learn the advantages of others in overprinter, realize your own shortcomings, make up again and again, and make continuous progress. The great god doesn't need overprint. If you want to be a qualified designer, you must accumulate ever-changing typesetting ideas from overprinter and draw them into your own creative thinking, so that you can make your own things instead of being a designer (material porter) who uses other people's works.

I hope you can persist in doing design, persist in learning design, and go further and further on the road of design.

What's the best way to put up posters on the wall? Poster wall decoration has the following common ways:

1, aligned at the top, suitable for exhibition.

2, the center line is opposite to it, which is suitable for large-area walls.

3, about the partition, the most flexible and fashionable method.

4. Surround, focus and attract attention.

5, free placement, showing personality

Actually, I can do better. I have always felt that I am much worse than others. I have no confidence. I was always in turmoil ... but gradually I experienced more things ... I found that I was not bad ... I just didn't try my best ... I was an easy-going person ... I wouldn't force anything ... but this thought didn't last long ... I began to learn typesetting skills for ... (illness).

1. The layout should be reasonably aligned.

2. Make some exquisite small parts in the layout design.

3. In the application of color blocks in layout design, it is often necessary to choose the colors in the graphics.

4. Unity, balance and rhythm in layout design.

5. The visual orientation and visual center in layout design are determined according to the graphics in the layout.

6. There should be invisible rectangular boxes and invisible alignment lines in the layout design.

7, dare to leave blank in the layout design, the whole layout should be ventilated, which is conducive to people's walking.

8. Note that people are used to looking at pictures from top to bottom and from walking to the right.

9. It is best to have at least three fonts, at least three sizes and at least three background colors in the layout.

10, when there are many pictures, binding.

1 1, sometimes you can violate all the above rules, exaggerate a little, be crazy, the words are surprisingly large and the layout is messy, which is also a good layout.

12, it's a good idea to get together.

13, don't be seen through at a glance. Be able to bear looking.

20 tricks to learn advertising graphic creativity well.

1, enrich the database, compress the database into a classic database, and improve your own experience.

2. Good at association, personification and metaphor.

3. Look at successful advertisements from another angle, extract the basic graphic creativity of excellent advertising works and make records. Summarize ideas and creative methods.

4. Have aesthetic ability to graphics, and don't let go of graphics with symbolic, cultural and positive significance. And can be classified and sorted.

5. Doing more grafting training (such as Cuso) can integrate and systematize different kinds of objects that can't even be classified. For example, create stories with classmates' names.

6, Lenovo graphics can not easily give up the search of the brain, first from the life experience classification Lenovo, such as catering supplies, daily necessities, office supplies, cultural supplies and other search related objects for Lenovo, and then jump thinking Lenovo for a while think of the Arctic Eskimos, for a while think of Uncle Dong Hao in the puzzle, and then think of his son and symbols in the dormitory, and then turn over couplets to think of Lenovo fire graphics and other objects, which may first be associated with forest fires. Draw a white wine bottle left by others in the big forest. Experienced people will realize that the fire is coming when they see a white wine bottle full of rain on the yellow leaves in the forest.

7. As Li Ao said, why is he smarter than others? He said that he was good at expressing words and a concept with storylines and graphical things. For example, we often use bar charts or pie charts to represent market survey data, and the same is true.

8. Pay more attention to observation, especially the details, and see what others can't see.

9. Let's communicate more and think about graphic creativity in the form of brainstorming. Look at your classmates' works more, learn from each other's strengths, and don't pretend to be lofty.

10. Pay attention to every detail of a successful advertisement or an award-winning advertisement, such as the background color, and the details of making the background, such as the technique, layout, font design, matching skills of copywriting and graphics, and the use of color.

1 1, it is very important to raise interest. Interest is the first teacher to learn any skill well.

12, read more books on artistic aesthetics, and improve your horizons. Keep your own aesthetic standards at the forefront.

13. Record the sudden inspiration in the dream, on the road, in the toilet, etc. Keep it on your mobile phone or a small notebook you carry with you at any time. Prevent loss of inspiration.

14, learn the basics of advertising and spend time chatting and catching up on QQ: sketching, color principle, color psychology, layout design and other very basic things.

15, go to CNAD (China Advertising Network) DOLCN (China Design Online) 333CN (China Design Window) BULEIDEA (Blue Ideal) HXSD (Mars Age) and other BBS to find seniors, and make friends with seniors through QQ, MSN, EMAIL and other tools in various ways (including sweet address and pious worship). Through predecessors, we can not only search for the commonly used graphics in his works, but also learn their practical experience in social struggle, so as to avoid detours.

16, accountability common sense, unique thinking and vision, this is the world, what people recognize should be unreasonable, so as to find graphics and creativity that people can't find.

17, do more practical cases, you can copy first, then recreate the copied things, and finally create completely creatively.

18. Criticize your work from the perspective of businessmen, customers and judges.

19. It is very important to love one word, advertising and graphic creativity.

20. Buy a book "Graphic Creativity" edited by Lin Jiayang and published by Heilongjiang Fine Arts Publishing House, and practice according to the requirements in the book.

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Ten stunts of role design

1, tilt the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements.

2, font strokes public facilities construction, so that fonts use public strokes to form a sense of integrity. such as

3. Partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters.

4. Combining the emotions to be expressed and the atmosphere to be rendered in the advertisement, personalized font design can be combined with graphics. For example, the robot adventure movie poster uses machine parts to set the whole font.

5. Casual handwriting and skewed fonts, such as those in the QQ show, make people feel cute and relaxed.

6, the font of calligraphy strokes, usually you can use a dry pen to draw a few strokes on rice paper and scan them into the computer for later use.

7. The main rule of font size, rhythm and prosody combination and fine widgets is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation.

8. Irrational graffiti, ugly to the extreme, library to the extreme, but only if the font can be recognized.

9, small circle font design, this font is aimed at a group, such as a band, as long as their insiders can understand, even if the font is like a monster, the public can't recognize it, but as long as people in that small circle can recognize it, that's enough. Such as Taoist Buddha, enchanting emotional fonts in band posters.

10, orthodox font design, mostly used in words, usually changes the font uniformly for strokes, such as bold horizontal strokes, sharpening the head of vertical strokes, and changing dashed strokes into circles or hearts. The principle is to be unified and not to exceed two types of changes.