Pop ad design
1. Determine the target population.
Before designing pop advertisements, we must first make clear the target audience. Only by understanding the needs and preferences of the target group can we create advertisements that are more in line with their tastes. For example, if the target group is young people, then a more fashionable and avant-garde design style can be adopted; If the target group is middle-aged and elderly people, a more concise and steady design style can be adopted.
2. Design advertising content
After determining the target group, you can start designing the advertising content. When designing advertising content, we need to pay attention to the following points:
-Highlight product features: The main purpose of advertising is to promote products, so it is necessary to highlight product features in advertisements so that consumers can see the advantages of products at a glance.
-Simplicity: The area of pop advertisement is limited, so it is necessary to express the advertisement content as concisely as possible to avoid too many words and pictures.
-Eye-catching: The purpose of pop advertisement is to attract consumers' attention, so it is necessary to use bright colors and interesting patterns to make the advertisement more attractive.
Choose the right place
After designing the advertising content, you need to choose a suitable location for display. Generally speaking, the location of pop advertisements should be chosen in places with high traffic, such as the entrance of shopping malls and supermarket shelves. This can attract the attention of consumers to the greatest extent and improve the exposure of advertisements.
Dm ad design
1. Determine the target population.
Similar to pop advertising design, dm advertising design also needs to determine the target population first. Only by understanding the needs and preferences of the target group can we create advertisements that are more in line with their tastes.
2. Design advertising content
After determining the target group, you can start designing the advertising content. When designing advertising content, we need to pay attention to the following points:
-Highlight product features: The main purpose of advertising is to promote products, so it is necessary to highlight product features in advertisements so that consumers can see the advantages of products at a glance.
-Simplicity: The area of dm advertisement is limited, so it is necessary to express the content of the advertisement as concisely as possible to avoid too many words and pictures.
-Personalized design: dm advertisements are sent directly to consumers, so personalized design should be adopted to make consumers feel that this advertisement is specially designed for them and enhance their purchasing desire.
3. Choose the appropriate mailing method
After designing the advertising content, you need to choose the appropriate mailing method to send it. Generally speaking, there are two ways to send dm advertisements: one is to send them directly to the consumer's home address, and the other is to send them to the consumer's e-mail. It is necessary to choose the appropriate mailing method according to the characteristics of the target population and the characteristics of the advertising content.
case analysis
Here are two cases to illustrate the practical application of pop and dm advertising design.
1.pop advertising design case
A home appliance company puts a pop advertisement in front of the shopping mall, and the advertisement content is the new mobile phone of the home appliance company. Advertisements are dominated by bright red, with simple words and patterns, highlighting the characteristics of mobile phones: large screen, high-definition camera, long battery life and so on. The advertising location was chosen at the entrance of the shopping mall, which attracted the attention of a large number of consumers and increased the sales of mobile phones.
2.dm advertising design case
A cosmetics company sent a dm advertisement to consumers on Christmas Eve, the content of which was the company's Christmas gift box. With pink as the main color, personalized design and concise words, the advertisement makes consumers feel that this is a gift box specially designed for them, which enhances consumers' desire to buy. Dm advertisements are sent directly to consumers' home addresses, which makes it easier for consumers to understand the company's products.