Speaking of soft text marketing, I can't help but think of the headline party articles madly forwarded by my parents' circle of friends. When I don't touch soft-text marketing, I almost resist it, because I think the elderly are reading the closed fast food literature and accepting some pseudo-scientific content. Voice from users: The company I work for is a chain restaurant brand. The boss encountered an epidemic soon after starting a business and missed the best stage of accumulating popularity. After the epidemic, because his popularity was not high, many people came at once, and the high rent, personnel and food expenses were getting bigger and bigger, so he couldn't support it any longer. At this time, the boss's friends recommended the promotion through soft text marketing. Different from traditional advertising, soft text marketing costs little, but it can accurately target the target customers for delivery. So it was launched in all directions in the well-known media portals of the whole network for one month, and its brand awareness increased rapidly, and the search click rate was getting higher and higher. Many people planted grass for catering characteristics through the content of the article, and they came to punch in one after another, and their business was booming. Nowadays, soft text marketing has become a common propaganda method for corporate WeChat official accounts and publicity accounts. Enterprises integrate brand culture, product characteristics and seasonal preferences into the text through soft texts. And this series of tedious things can be handed over to a professional soft text marketing team without the boss's personal handling. These soft-text marketing teams will help them connect to large-scale portals and write, modify, review and publish these processes in one go. Now, I have read a lot of soft text copy and seen a lot of interesting soft text marketing. Unconsciously, I will be moved by the feelings revealed in the article, and I will like the promoted products. This feeling is similar to psychological suggestion, but it will not cause disgust. And I also began to change the soft text marketing forwarded by my circle of friends, agreeing that it is a cultural carrier in the fast life of the new era. I will also calm down and read those articles carefully, and I will also confirm their contents, so as to use them in my life. Therefore, the existence of soft text marketing is reasonable, which enriches people's spiritual life and makes the internet world colorful and charming.