"N-6 jeans" will always belong to their own fashion, never ending, and will always give people a warm, unrestrained and free feeling; Because of N6, we love jeans!

Self n-6: n-6 cowboy, full of creativity, full of personality and dazzling.

Sexy N-6: n-6 cowboy, the action you do is the action of N-6. What kind of personality and figure, there will be what kind of N6 cowboy.

Pure N-6: N-6 denim, calm and elegant colors, simple washing style, excellent fabric texture and exquisite and perfect workmanship reflect N6' s persistent pursuit of pure beauty.

Variety N-6:

Spring: N-6 cowboys show their feelings about love and publicize their youthful charm.

Summer: N-6 cowboy is warm and sexy, which shows the classicality of cowboy culture and caters to the fashion needs of modern cities.

Autumn and winter: N-6 cowboy is free and unrestrained, smart and dexterous, incorporating soft, fit, fashion or sports elements, emphasizing the cleanliness, comfort and unique personality of the body, and deducing the cowboy style to the extreme, "N-6 cowboy is full of fashion sense".

N-6 jeans create unique clothing brand strength

1. Consumer analysis

Consumer analysis is a compulsory course for clothing enterprises. The main consumer groups in the clothing industry can be divided into three categories: first, the student class, second, the white-collar class and third, the aristocratic class.

The students are mainly college students and middle school students aged between 15-25. They pursue individuality and like fashionable, popular and colorful clothes. However, due to its own economic conditions, it is sensitive to clothing prices.

White-collar workers are mainly between the ages of 25 and 35. Generally, they have received a certain degree of higher education, traditional but not conservative, persistent but not extreme, and unique but not unusual.

The aristocratic class is dominated by the rich, aged between 35 and 50. Either you are your own boss, or you have better economic conditions at home. For life, they demand high quality. For clothes, they say "only buy expensive ones, not suitable ones". The "showing off" mentality is strong.

The target consumer group of N6 brand is white-collar workers. What kind of life background do these people born in the 1970s and early 1980s have?

When they were in primary school, they didn't need money to go to college; They don't need money to go to college and primary school; When they can't make money, the house is allocated; When they can earn money, they find that they can't afford to buy a house; When they are not old enough to get married, they can get married by bike; Before they start to pay attention to stock trading, stock traders can double their money; When they began to try to speculate in the stock market, the stock market crash followed.

It can be summed up in one sentence-"I suffered from helplessness in the 1970s, but I was not free and easy in the 1980s."

The psychological characteristics of these people are representative in three aspects:

First, persistent dreams but not delusions

Most of them are senior white-collar workers with poor income; Not an elite, not a grassroots, but an upper-middle class.

They also face difficulties in going to school, getting married, buying a house and getting sick. Faced with the cruelty of the real society, they will have helplessness, disappointment and dreams of changing the status quo.

But this dream is not an unrealistic delusion, but a realistic idea to improve the quality of life.

With the popularity of Super Girl, winning the China civilian draft and other activities, as well as online celebrities who became famous overnight, such as Sister Furong and Sister Tianxian, let them see the possibility of realizing their dreams. They firmly believe that as long as they dare to dream, they have a chance to realize it.

B, full of personality but not alternative

Maybe they occasionally play something different, wear different clothes and perm different hairstyles. But don't think this is her way of flaunting herself. They are essentially different from the so-called personalities of the Hahan and Hari families who wore baggy pants and permed different colors of hair at the age of seventeen or eighteen.

In their eyes, the external personality is superficial, and the real personality is to show their abilities, gain social recognition through their own efforts, and improve their quality of life. This is the real personality.

C, leading the trend but not exaggerating

Every woman will not admit that she is old, that she is not fashionable, and neither will they. The growth of age can only bring about changes in their appearance, but their hearts are still young. I still hope that I am the weather vane of fashion.

But this fashion is not that kind of exaggerated and ridiculous "affectation". It's not the kind of "act young" that a 30-year-old woman insists on imitating 18-year-old girls. Not the kind of "showing off wealth" with jewels all over his body. It is a fashion that conforms to social popularity and can lead the trend.

They always have their own dreams in their hearts and always pursue truth, goodness and beauty. It is only because of various difficulties in reality that these dreams will be ignored. But they will never give up!

They are eager to: combine their needs; Affirm their achievements; Light their * * *; Inspire their dreams; Therefore, release their glorious dreams! According to these, the brand positioning of N6 brand will follow the trend.

2. Brand positioning

The positioning of N6 brand is mid-range and affordable; High-end and reliable quality; Unique and fashionable in form. In terms of brand positioning, it should be emphasized that although the brand positioning of N6 is oriented to the public, the brand performance (VI, SI, materials, etc. ) must not be an ordinary public image, but a relatively high-end image.

N6 brand should obtain high premium of products through the high-end image of the brand, and the positioning of mass consumer groups of the brand should obtain high recognition of products.

3. Brand tonality

Brand tonality is also communication tonality. That is, when we are spreading, what kind of feeling do we present to consumers, or what kind of brand impression do we want to create for consumers.

This is the premise of any form of communication. It is also the basis for determining the specific communication performance such as creativity.

The communication tonality of N6 brand meets the following three requirements:

First, don't follow the trend.

Compared with the current swaggering and casual boasting, there is a substantial difference between whoever follows the trend and keeps the independence and characteristics of N6 brand, which is in line with the serious and responsible brand image of the enterprise.

Very friendly

Not on top, facing a small number of people. But for the public, it is peaceful and has public affinity.

C, very fashionable

Although we are oriented to the public, it does not mean that N6 brand products are not exquisite and fashionable. On the contrary, it is of high quality and can lead the trend.

Based on the above viewpoints, we think that the communication tonality of N6 brand is-affinity, dependence, fashion and positivity.

According to such brand positioning and brand tonality, we have created such a core advertising slogan for N6 brand, "Hundred Matches Fashion". Moral of this slogan: release individuality and fashion.

4. Brand performance

Determine the brand positioning and brand tonality. The next most important thing is to make the brand "debut". For consumers, the most intuitive feeling of the brand is the name, color and store design. And these things are very professional. There are the best professional design companies to design for us, brand VI system, store design and so on.