Flash delivery is a new type of express delivery mode, which provides users with direct delivery and limited delivery service in the same city. The positioning of flash delivery is the same city direct delivery service platform based on crowdsourcing. Their slogan is to provide users with the delivery service of "1 minute response, 10 minute door-to-door, 60 minutes delivery". Different from traditional express delivery, flash delivery belongs to express delivery, and there is only one person who is only responsible for one order.

On April 24th, Flash released a set of new posters. The copy is not literary, but easy to remember. Details are as follows:

I don't want to line up! I don't want to line up!

Emergency help, use a flash.

Going out is most afraid of delaying things!

If the goods are urgent, use express delivery.

Wait a day for the same city express? Bad review bad review bad review!

Delivery in the same city, just use flash delivery.

The food is cold, no matter how delicious it is, it is hard to swallow!

Delivery, by flash.

Sending documents by yourself is tiring and tiring!

Save time and effort, just use a flash.

Where are the roses? The goddess is in a hurry!

Gift delivery, use flash.

When will the contract arrive? The boss is going crazy!

Urgent documents, just flashing? Oh, dear! I forgot my passport!

Urgent delivery, express delivery.

Do you think this poster copy is too simple and rude? But you remember. This contains a copywriting skill to refine customer pain points+solutions. For example, I bought roses for the goddess, but I met the customer service of the flower shop and said that there were too many people to send them. At this time, the characteristics of flash come out, and giving gifts is flash. The cartoon scene in the poster is combined with the copy, which makes people feel substituted. Have you ever had these scenes?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).