The Logo of car companies is naturally a facade, but recently, with the wave of electrification, in order to meet the new era, traditional car companies have made up their minds on their own brand Logo, and the goal is the same. They should be young and full of energy. Some new logos are big and some are small, which one do you think is good?

common people

As a giant among traditional car companies, Volkswagen showed its new logo to everyone with a brand launch conference of "Meet the New Volkswagen" last September.

Small waist Guang Zhouta, the public to lose weight for themselves. The new Logo has not changed much, but its appearance is more two-dimensional and flat. In fact, Volkswagen has changed its logo more than ten times in the past hundred years, but it has never changed its original religion. The core soul of the "public" always exists.

Toyota

Not only Volkswagen, but also Toyota recently changed the bull's head logo from red to black in Europe and removed the brand name (text logo). Style and the public, the new logo is very secondary, like the product of the digital age.

However, at present, the logo is only used in the European market, and we will have to wait in China, but maybe we can wait for a new Toyota tauren logo.

German BMW Motor Works (Bavarian Motor Works)

It is often said that the blue and white colors in the BMW logo represent the original aircraft engine business of the BMW brand, because it looks like an abstract aircraft propeller. Actually, it's not. This is the design and color matching of the state flag of Bavaria Free State, where BMW is headquartered.

As a century-old brand of BMW, the blue and white colors on the logo are naturally engraved with brand genes, so this time BMW, like Volkswagen, just canceled the black circle on the previous logo and became more transparent and concise.

daily production

Nissan's new logo was unveiled together with its electric car Ariya, which is the first time that Nissan has replaced the new logo in 20 years. The new logo is designed in flat black and white.

The new LOGO removes the chrome-plated surface and the appearance of the existing logo, and the overall color is black, which doesn't look like a car brand.

(=KilledinAction) killed

Kia's new logo is a bit abstract and has changed a lot. It looks like a clothing brand. If you don't know in advance, you may not recognize it at all. However, the existing KIA logo is simple enough, and there is no need to follow suit.

Kia's new logo is expected to be unveiled at 10 this year. What effect will it have when used in real vehicles?

Baojun

Strictly speaking, Baojun is not a rebranding. After all, Xinbaojun and Baojun brands represented by the new logo are still two different brands. However, the logo design of Xinbaojun is quite textured. Changing the logo, everyone is slimming down. Baojun launched a new Baojun, and the new logo is obviously thicker than Baojun's previous logo.

Wuling

When it comes to Xinbaojun, we have to mention Wuling. The red label before Wuling was full of local flavor, and this time it was replaced by a silver label with a more metallic texture, which was obviously upgraded.

Changing the label is only the first step for the brand to go up, but Victory with Wuling's new logo looks ugly from the outside and has enough face value.

Roewe

Roewe is a European brand acquired by SAIC. To be honest, if you only looked at the logo of Roewe before, you couldn't tell whether it was a Porsche 20 meters away.

Although this time, I still can't get rid of the taste of the traditional European car brand family LOGO, but the new logo is still pretty, with simple color, flat style and obvious improvement in face value.

The name of the god in China mythology.

The above car companies are brands with decades or even hundreds of years of history. Changing the logo is very common. As a fledgling car company, Nezha even changed its logo. Can you believe it?

Actually, the fountain logo used by Nezha is not the Nezha logo. Last year, the logo of Nezha was changed from the letter "NETA" to the fountain logo, which was officially said to be consistent with the fountain logo of He Zhong automobile. As a new car company, the old logo has not been approved yet, but the new logo has been changed, mainly because there is no brand burden.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.