1, the number of obese people is increasing year by year, and the consumer groups are extensive.

Many people get fat because of unreasonable eating habits. According to relevant statistics, as many as 40% of adults are overweight, while 20% of minors are obese. Judging from this data, there is no doubt that there are a large number of consumers in the weight loss industry, and the market prospect is broad. At the same time, the remarkable feature of the weight loss industry is that it does not care about age, gender, preferences, etc.

As long as you are obese, you need to lose weight and love beauty. Because of this, the weight loss industry is not worried about customers.

2. The weight loss industry is called the sunrise industry with unlimited market cycle.

In the slimming industry, people often say with a smile, "You can't lose all the fat, and you can't earn all the money back". This is also a fact. Losing weight is a problem that needs long-term persistence. For people with bad eating habits, even if they lose weight successfully, it is easy to rebound, thus forming a cycle of "getting fat-losing weight-getting fat" and creating an infinite market cycle of losing weight and slimming. When we surveyed many dieters, most people said that even if they didn't lose weight for the first time, they would still try different ways to lose weight.

Due to the characteristics of long-term consumption and recycling consumption, the weight loss industry is also known as one of the sunrise industries today.

3. Obesity is considered as a chronic disease, and people pay attention to health problems.

In medicine, obesity is considered as a chronic disease, which has become the four most serious health problems of AIDS, drug abuse and alcoholism. Nowadays, various diseases caused by obesity have aroused great concern.

Many obese people start to go to gyms, yoga classes and other weight-loss institutions.

At the same time, consumers' health awareness has deepened, and the development of the weight loss industry has also changed. Today, only a truly healthy, safe and effective way to lose weight can be recognized by consumers today. In the past, diet pills and tea containing laxatives were no longer paid for by people.

People prefer the current healthy weight loss methods, such as massage, acupuncture, diet conditioning and Chinese medicine conditioning.

4. With obvious seasonality, the slimming industry is gradually involved in beauty and health care projects.

Generally speaking, the development of slimming industry is stronger in summer and relatively cold in winter. On the one hand, because people don't wear much in summer, obese people have a more obvious sense of urgency to lose weight. However, many people need to wear more clothes in winter, and they can't see the fat and thin figure from the appearance, which makes many people have no strong desire to lose weight in winter. On the other hand, it is precisely because of the cold winter that people are lazy and have little motivation to lose weight.

It is precisely because the weight-loss industry has obvious characteristics of off-season and peak season that many weight-loss institutions have launched more services and products, such as beauty and health care projects.