1. Who can give a sample of mineral water advertising planning? Advertising plan for ice dew and pure water. At present, Coca-Cola Company owns carbonated drinks such as Coke, Eye-catching, Fanta and Sprite. Drink strange juice drinks, etc. Since it was put into the market in 2002, ice dew purified water has not been advertised with brand image as the core like other beverage brands of Coca-Cola. For example, Coca-Cola's advertising slogan: "Seize this feeling" Sprite's "crystal clear, cool and incomparable" has become the current fashion language. However, as one of Coca-Cola's beverage products in China market, ice dew has not been branded. Appeared quietly in front of consumers overnight. Doing a good job in advertising planning and implementing its advertising strategy will help to shape the brand image of iced dew purified water suitable for Coca-Cola Company and help to enhance the status of iced dew purified water in the eyes of consumers. Second, market analysis 1, market prospects In the past two years, although a new round of functional sports drinks is emerging after the upsurge of low-concentration juice drinks, bottled water has always occupied 30% of the beverage market. Although other kinds of drinks have been trying to carve up the market, bottled water still has an irreplaceable position because of its low price and natural purity. The per capita consumption of bottled water in China is only 1/5 of the world average. It can be said that the bottled water market in China is still very young. With the continuous improvement of people's living standards, the per capita consumption of bottled water in Chinese mainland market is increasing by 20% every year. 2. At present, the main competitors: Wahaha, Robust, Nongfu Spring and other competitors: small brand bottled purified water, local brand bottled purified water. The survey results show that Wahaha, Robust and Nongfu Spring account for most of the bottled water market. Among the brands of bottled water that consumers drink most often, 35.2% of the respondents chose Wahaha, 28.3% Robust and 17.8% Nongfu Spring, which shows that people have a strong sense of brand consumption when buying bottled water. Brand is the life of enterprise products. With the arrival of the era of brand consumption, how to carry out brand marketing has increasingly become one of the core tasks of enterprises. The success of the three famous bottled water represented by Robust is largely due to its correct brand planning and strategic implementation. 3. Consumer acceptance. Although the emergence of soft drinks such as mineral water and fruit juice has impacted the dominance of pure water, the survey shows that 30. 1% people in seven central cities in China still like pure water. 2 1% of consumers said it doesn't matter. The survey shows that some consumers are influenced by advertisements when buying bottled water, but they don't know until they drink it themselves. The recommendation of sales staff and the introduction of relatives and friends are 38.3%, 25.4% and 1 1. 1% respectively. It can be seen that advertising is the best "shopping guide" for bottled water consumers to buy bottled water. Target Strategy: Through advertising, the brand awareness of iced dew purified water will be increased to 90% and the sales volume will be increased by 50% within X months, making it the top three sales volume of bottled water in China. 2. Positioning strategy: Ice dew purified water will be positioned as a popular brand and targeted at young and middle-aged consumers. 3. The media will choose TV, newspaper, bus body, platform and supermarket POP 4. Appeal strategy: Ice dew pure water advertisement will appeal to a quality and shape a model. Slogan: believe in yourself! Text: Life is full of countless stadiums. In the face of one powerful opponent after another, who will be the winner forever? Failure is never the end. Being strong doesn't mean forever. The heart is still as hard as ice, flowing on your face, just water, which is a strong comfort to the ice. Failure is just another time. Ice dew, never give up! Essay: Ice dew purified water is produced by Coca-Cola Company, which has international quality and brings you an unusual sense of purity. B TV advertising copy slogan: ice dew, can not do without you! Figure 1: Luxurious track and field, cheering and frustrated people at the finish line. Figure 2: Open track and field, one person's competition. Schreiber: Who will be the champion without an opponent? Figure 3: Close-up, the loser's frustration, drinking a mouthful of pure water with ice dew, and then pouring it down from his head, showing an unyielding expression. Schreiber: Failure is not terrible. What is terrible is that you don't admit failure. 4. Advertising plan 1, the advertising work plan is to conduct a comprehensive advertising campaign in March, and at the same time carry out promotional activities in the supermarket. In May, this advertising campaign will end and start a new round of advertising planning. 2. The advertising release plan is to launch TV advertising activities in March, and at the same time put * * body advertisements, platform advertisements, and evening newspaper advertisements in major cities. Other activities plan to sponsor various large-scale sports activities. 4. Budget omitted 5, effect forecast. Through advertising, within x months, the brand awareness of iced dew purified water has been raised to 90%, and the sales volume has increased by 50%, making it the top three sales volume of bottled water in China.

2. Mineral water marketing planning book Fan Wen's creative process of mineral water marketing planning book reveals the waiting K -7 water, which is one of the conditions for human survival.

McCann Guanghua marketing planning agencies believes that with the development of economy, people's requirements for quality of life are getting higher and higher, and drinking water has become a huge market. The traditional "water" market of mineral water marketing plan book is full of dozens or even hundreds of brands. Does the market still need "water" Mineral water marketing plan book Chitaquan closed joint-stock company from Russia came to China with this problem and their mineral water product "K Card -7".

They urgently need to know the market in China, understand the consumption psychology of China people, and launch their own unique water brands in the market. At the same time, they also need huge dealer data to make a choice. Therefore, in the summer of 2006, they walked into marketing planning agencies McKinsey with a product introduction.

This year coincides with China's "Russian Year". For those who only know a little about the market, everyone knows that it is undoubtedly unprofitable to enter the mineral water market now. All kinds of big brands have occupied a large market share, while local small brands have firmly occupied the regional second-tier market, and the whole industry is saturated.

Mineral water marketing plan book However, when we got the product introduction of "K Card -7", everyone could not help but shine at the moment-this is not just pure mineral water, its essence has completely exceeded the concept of ordinary drinking water. The water source of mineral water marketing plan K -7 was formed in Cretaceous period about 65 million years ago. The water body is rich in balanced minerals and trace elements, and contains carbon dioxide gas. It has good physical therapy and health care value for human body, and can prevent cardiovascular diseases and other diseases. Therefore, it is called the world's first mineral water with recuperation and health care value.

However, marketing planning agencies of Macon Guanghua believes that products alone can't open the market, and consumers can't read the product introduction carefully, or even put it on the shelf without anyone's attention. How to make such a strange foreign brand known to Chinese people, how to give this unconventional product the most distinctive character, how to locate the consumers of this high-quality drinking water, how to tap the potential market, and how to make dealers have confidence in it, many problems need to be solved one by one.

This is a quiet war, and all the planners are ready to go. Health luxury this is a seemingly ordinary problem of promoting new products and attracting investment, but it is actually too unusual.

K Card -7, a marketing plan for mineral water, is a brand-new drinking water, which is completely different from the traditional pure water and mineral water. Its appearance will break the traditional concept and structure of drinking water market.

However, before entering the market, the first question to be solved is: what kind of market segment will K -7 face? What kind of people will you attract most? Therefore, the planners of McCann Guanghua marketing planning agencies conducted a field survey of drinking water shelves in many supermarkets and shopping malls, and reached an accurate conclusion: the high-end market is almost a virgin land. According to the survey of Sub-health Research Center of China Academy of Social Sciences, the urban healthy population accounts for 16%, the unhealthy population accounts for 14%, and the sub-health population accounts for 70% (including 40% mild patients and 30% chronic patients). With the accelerated pace of life and the increase of economic income, the health status of urban population is also seriously threatened.

Mineral water marketing plan. Among them, McCann Guanghua marketing planning agencies thinks that the health of the middle class is particularly worrying. More and more people are beginning to pay attention to this problem.

The middle class is very concerned about the quality of life. For them, health is especially precious. At the same time, the society we are facing is becoming a strange society with gradually weakening social ties and class restrictions. People's commodity consumption behavior in order to show their social identity and distinguish themselves from others has become an important content in modern consumption, and the middle class is considered as the main force of this modern consumption.

China people are even worse at this point. Why are flip phones so popular in China? It is because many people think that the sound of turning off their mobile phones after making a phone call is very imposing. This is the consumption psychology of many people in China.

Based on the above two points, we can be absolutely sure that K-Card -7 will be a high-end consumer product aimed at a specific group headed by the middle class. Overbearing and rational McKinsey's 2006 Special Report on New Consumers in China defines families with annual income between 40,000 yuan and 654.38 million yuan as upper-middle class families.

Mineral water marketing plan book At present, the number of middle class in China is about 30 million. It is predicted that by 20 10, the total number of middle-class families in China will reach 1 100 million; In the next decade, the number of middle class in China will reach 350 million.

So if successful, K Card -7 will be the source of wealth for the dealer! On the one hand, in order to reflect this market value, the Chinese Academy of Preventive Medicine has demonstrated the longevity of residents who drink this water from the source, and it has been certified by authoritative organizations such as the United Nations Nutrition Organization, the China Nutrition Society, and the China Health Science Association: it is called the only natural mineral water with health care value in the world, and we have every reason to play the name of "the first water in the world". As the mineral water marketing plan book has just entered the China market and is positioned as a high-end market, the propaganda style must be atmospheric, so that dealers can feel a kind of strength and confidence when they smell it, and the proposed potential consumers can feel the domineering and superiority of the product itself. Therefore, we set the slogan of attracting investment as "Water is the best in the world, nourishing China people".

The non-traditional market positioning of "bring it" has been solved, but the conceptual positioning of the product has not been solved. Marketing planning agencies of Macon Guanghua believes that K-Card -7 is different from ordinary pure water and mineral water, which is outstanding in its nutritional value and health care function.

However, it is not a health care product, but essentially a kind of drinking water. What kind of concept name can we give it that is not divorced from the essence and different from the traditional water type, so that consumers can realize that we convey not only a fresh water concept, but also a brand-new health concept and attitude towards life? Mineral water marketing planning The name mineral water has been used by some brands, and K Card -7 contains more nutrients than ordinary mineral water on the market.

3. How to Write a Mineral Water Business Plan The first part of the Catalogue of Mineral Water Project Business Plans is summarized as follows: 1. Description of the company; 2. The company's purpose and objectives; 4. The current shareholding structure of the company; 5. Introduction of the company's main products or services at present; 6. Market overview and marketing strategy; 7. Main business departments and performance profiles; 8. Core management team; 9. Description of company advantages. At present, the company's demand for the target of capital increase: reason, quantity, method, use and repayment XI. Financing plan (financing and investment methods and exit plan) XII. Financial analysis 1. Financial historical data II. Financial forecast 3. Overview of assets and liabilities Part II Chapter I Company Profile 1. Company tenet 2. Company profile information 3. Functions and business objectives of each department. Company management 1. Board of directors. Management team 3. External. Support Chapter II Technology and Products 1. Technology description and technology holding II. Product status 1. Catalogue of main products II. Product features 3. Brief introduction of products under development/to be developed. R&D plan and timetable. Intellectual property strategy. Intangible assets. Product output 1. Supply of resources and raw materials. Existing production conditions and production capacity. Expansion facilities, requirements and costs, and production capacity after expansion. 4. The original main equipment and the equipment that needs to be added. 5. Product standards, quality inspection and production cost control. 6. Packaging, Storage and Transportation Chapter III Market Analysis. 1. Market size, market structure and market division. 2. Setting the target market. 3. Analyze product consumption groups, consumption patterns, consumption habits and main factors affecting the market. 4. Market status of the company's products, product ranking and brand position at the market development stage (blank/new development/high growth/maturity/saturation) where the products are located V. Market trend forecast and market opportunities VI. Industry Policy Chapter IV Competition Analysis 1. Whether there is industry monopoly 2. Look at competitors' market share from market segmentation. Main competitors: company strength and product information. Analysis of potential competitors and market changes V. Competitive advantages of the company's products Chapter V Marketing I. Overview of marketing plan II. Formulation of sales policy. Sales channels, methods, marketing links and after-sales service IV. Main business relationship V. Sales team situation and sales welfare distribution policy VI. Promotion and market penetration 1. Main promotion methods 2. Advertising/public relations strategy, media evaluation. Product price plan 1. Pricing basis and price structure. Factors affecting price changes and countermeasures. Statistics of sales data and sales history 62616964757A 68696416FE58685E5AEB9313330343830 Recording method and calculation of sales cycle.

9. Market Development Planning and Sales Target Chapter VI Description of Investment I. Description of Capital Demand (Amount/Term) II. Plan and progress of fund use. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). ) 4. Capital structure V. Return/repayment plan VI. Description of the original debt structure of capital VII. Investment mortgage loan. Investment guarantee 9. Ownership structure after absorbing investment X. Ownership cost XI. Description of investors' participation in company management. Report XIII. Payment of Miscellaneous Fees Chapter VII Return on Investment and Exit I. Listing of Stocks II. Equity transfer iii. Share repurchase IV. Chapter VIII Risk Analysis I. Resource Risk II. Market uncertainty risk. R&D risk. Production uncertainty risk and cost control risk. Competitive risk seven. Policy risk eight. Financial risk nine. Managing Risk X. Bankruptcy Risk Chapter IX Management I. Organizational Structure of the Company II. Management system and labor contract. Personnel plan four. Salary and welfare plan V. Share distribution and share subscription plan Chapter 10 Financial analysis I. Explanation of financial analysis II. Financial data forecast 1. Sales revenue schedule 2. Cost table 3. Schedule 4 of salary level. Schedule 5 of fixed assets. Balance sheet 6. Profit and profit distribution schedule 7. Cash flow statement 8. Analysis of financial indicators.

Please help me recommend some complete newspaper advertising copywriting cases. I am also an advertising major.

Advertising copy is not difficult to write.

We wrote a series of advertisements for popular real estate newspapers during the exam.

There are some classic newspaper advertisements in my computer.

Advertising Language: Unlimited City Life

Series 1: main title: On the way home, lanterns are on.

Nevin: Born here. Accustomed to all kinds of shops and shopping malls, accustomed to the endless flow of traffic and people, accustomed to the city getting better every day, accustomed to watching more and more people, accustomed to the prosperity of the city, accustomed to going home, all the way brightly lit. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 2: Main Title: Deciding to Stay in this City

Neville: It's time to stay. After a long period of wandering and fatigue, I began to appreciate the bustling life and business vitality here, the familiar business partners and living atmosphere, the daily progress and improvement here, and the simplicity, diligence and kindness of this city. So I chose Huachen Starlight Famous Court and chose not to hesitate. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 3: Main Title: From Now to the Future

Text: Always strive for the ideal in the city. I believe that there are opportunities flowing in rows of shops, that bustling city life is more suitable for my development, that modern city life will make me learn more and enjoy more, that my life will appreciate with this land, and that I will work hard here and move towards a better future. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 4: Main Title: Unlimited City Life

Text: This city is more colorful than expected. Eyes are intoxicated with neon flashing, well-dressed, intoxicated with colorful cities every day, ears are used to singing and laughing, body is obsessed with the replacement of various happy scenes, obsessed with the prosperity all the way, and thoughts are obsessed with the desire for a richer life.

Wish, you can take Cai Hua as your own. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Style description: Beiyuan is a high-rise residential building in a mature urban living area, enjoying urban civilization and nourishing supermarkets, banks, restaurants, entertainment and home shopping malls. Urban life lies in mastering the urban planning of Beihu Lake and the construction of beiyuan road's urban artery, and the regional appreciation potential is broad. Huachen Real Estate invests in Jinan brand to build a model community of urban life.

5. How to write this topic at the beginning of Nongfu Spring's introduction composition? Everyone immediately thought of an advertisement: we don't produce water, we are just porters of nature. Because of this sentence, I don't drink Nongfu Spring mineral water.

Dad asked me why? I said, "There are bugs and bacteria in the mountains. Who can guarantee that there are no bugs and bacteria in it? "

Dad smiled. "Silly boy, he means that the water source of Nongfu Spring is taken from the mountains in nature. After disinfection, filtration and other processes, it became Nongfu Spring. You can rest assured to drink. "

"You are so stupid. They don't produce water. They are just porters of nature. " I have a good eloquence.

Dad smiled happily and said, "That makes sense. There is something wrong with the advertising words. If you write an article to the chairman of Nongfu Spring, maybe he will give you a big reward. "

Yes! He treats us all as fools and doesn't respect us. Who will respect him and drink his Nongfu Spring?

Send him an advertisement: we purify water, and we are also porters in the mountains.