Recently, Yongkang Market Supervision Bureau of Zhejiang Province issued a fine of 800,000 yuan for the false promotion of "Rijiali Enzyme Collagen Oligopeptide Beverage" operated by Zhejiang Rijiali Biotechnology Co., Ltd.
It is reported that this product is marked with 20 functions such as "cancer prevention, slimming, freckle removal and acne removal, hangover and liver protection, anti-aging, myopia improvement, fatigue prevention, hair care and hair fixation" in the promotional materials for selling the above-mentioned ordinary drinks, which is suspected of false propaganda.
In the promotion of WeChat business brand, we can see that the star Zhang Yin is its brand spokesperson.
Zhang Yin has been keeping a low profile since Guan Xuan married soldier He Jie last August. After that, she also stopped working and rested for a whole year. It is said that during this period, she also completed all the normal experiences of women such as pregnancy and childbirth after marriage, but never revealed the news of her pregnancy and childbirth. However, judging from the birthday photos she showed her husband at the beginning of the month, netizens guessed from the stroller and baby products behind the couple that the baby was suspected to be several months old.
The WeChat commercial product she endorsed has been investigated for alleged false propaganda and was also fined 800,000 yuan. In fact, celebrity endorsement of WeChat commercial products is also very common. After all, this is the trend of market development. However, many netizens are quite resistant to the WeChat business, and they are also very opposed to products such as idol endorsement. Because in the eyes of many people, WeChat business belongs to "three no products".
However, not all WeChat business products are bad, but the market is mixed and chaotic. If you do a good job of investigation before endorsement, it is still possible to endorse the product after confirming that there is no problem. Obviously, Zhang Xin didn't know about the product before, so he was implicated.
In the early morning of August 16, Zhang Yin's studio issued a statement in response, saying that all cooperation with the brand should have ended long ago, and apologized to the consumers who were deceived because of the false propaganda of the brand products, saying that the endorsement brands would be strictly examined in the future. Some netizens said that military wives should not sell fakes. Some netizens lamented that even police officer He Jie couldn't help you this time, right? It seems that celebrity endorsements should be cautious again and again!