First, the entity retail enterprise transformation community group purchase

These enterprises refer to entrepreneurial teams with offline genes and B2B supply chain genes. It has a large base and is nationalized, especially in the sinking market. It is a community group buying enterprise. There are also some star entrepreneurs. For example, Hunan Furong is thriving, and there are nearly 10000 offline retail convenience stores.

Its resources are more grounded than the previous background, and the thinking of offline traffic. In addition, chain brand stores, supermarket dealers in various regions, and even WeChat merchants in various places are also participating in community group buying. Because their genes come from the offline supply chain and they have a very good customer base with community shopkeepers.

Second, Internet players enter the community to buy.

The most concerned are the giant's industrial chain incubation, the friends' shops, the group purchase of Taobao Post Office, the Su's small group of Suning Store, the Tiantian Youxian Group, the insect mom neighborhood group with a lot of investment, or the beautiful family enjoying delicious food. The entrance of giants always attracts everyone's attention. In addition to the giants, there are also Internet veterans who start businesses.

Especially the veteran who has done group buying and fresh food before, will look for the track and develop at a high speed. It is characterized by very strong financing ability, which is more representative here, such as food enjoyment party, affordable group, squirrel fight and so on. Internet veteran, and very strong genes, familiar with group buying, Internet thinking, spent a lot of money to fight.

At the same time, with a lot of resources, we will fight another battle in community group buying. It can be said that this is the main force among entrepreneurs, and it is excellent in both strategic height and execution ability. This is the kind of player we see. His characteristics and labels are very distinctive. We call it an Internet entrepreneurial veteran.

Third, the community group buying platform for grassroots entrepreneurs.

Because the community group buying model has unique geographical barriers: it needs to penetrate one community at a time, and it involves the problem of refined operation of users, which makes the large platform unable to expand rapidly, leaving a lot of market space for the small platform. Coupled with the low threshold operation of community group buying, it is also very attractive to all kinds of small and medium-sized players and even grassroots entrepreneurs.

It can even be said that community group buying is the latest one for new agriculture, small bosses and ordinary residents. Many Internet practitioners and investors believe that for traditional retail, small and medium-sized e-commerce platforms, entrepreneurs and urban grassroots, community group buying will be the last dividend of the times.

Extended data:

Compared with online group buying, community group buying needs to set up a service department in the community or other specific places, where consumers who have problems with goods can pay money and get after-sales protection. At the same time, group buying institutions can also collect residents' purchasing needs through the service department and contact appropriate merchants to provide goods.

When buying a group in the community, the customer will directly hand over the money to the organization and get a voucher, which is safer than online payment. In community group buying, the institutions providing community group buying services play the role of a bridge between customers and merchants, providing suppliers with bulk customers and consumers with inexpensive goods. At the same time, the agency will also undertake the responsibility of mediating quality disputes arising from group buying.

Baidu encyclopedia-community group purchase