Body part: title and body.
1/3 step reading
Main title: it is the soul of the whole POP work and the most important point.
Therefore, the design must be the most eye-catching and clear, and the decoration should use the greatest strength, but it should not be too complicated. Complex decoration will lead to inconvenient identification and the failure of POP works.
Subtitle: It has the function of making the finishing point.
It is a text that further supplements the explanation in the case of incomplete expression of the main title, but if the main title is not eye-catching and plain enough, and there is no content that allows consumers to transition from the main title to the subtitle, it is also a failed POP design work.
Text: It is the text that fully explains the content.
Fonts should be readable, and ugly fonts are also failed POP works.
B Don't use too many words, it's too complicated.
C The most important content is written in the front or the key is to change the color to strengthen writing and attract people to continue reading.
The principle is please be related to the content of the poster, not too presumptuous. But now many posters just draw a few patterns to look good, without leaving blank. Bian Xiao didn't know what to say.
Typesetting and color matching
Common typesetting is from top to bottom according to people's reading style, and from right to left if it is vertical. Bian Xiao is a lazy man. Usually, these two reasonable typesetting can successfully guide readers to read in the order of main title-subtitle-text.
Choose a color scheme according to the content of the poster. Color matching is reflected in the background color of the poster, the color of the font and the main color of the illustration. Don't use lively and beautiful colors for serious themes, such as orange and yellow. You can use blue and black. The choice of diet makes people have appetizing colors, and dark colors often make people turn off their appetite. You can extract colors from life.
How to use two-color fusion techniques flexibly? Two colors change the tone of the original image through two colors, and different two-color collocation will produce different tone atmosphere. If printing costs are involved, two-color design is also a very economical design scheme. The two-color style can be used in many design fields, such as printed matter, publications, web design, interface design, illustration and so on. And the application of two colors can be seen. After all, two-tone can bring strong visual appeal and make the design more personalized and interesting. Book design, poster design, web design, as mentioned above, use two colors to change the tone of the original image. About color matching, it is always inseparable from the color relationship. The so-called color relationship requires more than two colors to form a relationship. So there are these color relationships, same color, adjacent color, complementary color, contrasting color and so on. Two-color styles generally choose contrast colors and adjacent colors. The two-color contrast color of the contrast color is the color between 120 and 180 of the primary color, which can bring a certain visual impact and strong color tension to the picture and has a strong sexiness. The contrast color of red, the color from blue to green, combines the characteristics of images and graphics to express the appropriate atmosphere and emotion. However, if the contrast color is used improperly, it is easy to cause vignetting. At this time, it can be used with black and white to reconcile the collision of contrasting colors and bring balance. Contrast colors: dark blue and orange contrast colors: turquoise and fuchsia are two adjacent colors within 60 of the basic color. Because the color difference between adjacent colors is small and the transition is soft, it is very simple to match and not easy to make mistakes. The adjacent colors of green are from green to yellow, or from green to cyan. It is easier for novices to match colors in this way. When two colors are used together, adjacent colors will not easily interfere with the transmission and recognition of information. Adjacent colors: purple and purplish red adjacent colors: yellow and green For the area treatment of two tones, you can choose large area and small area treatment. Large-area processing Generally speaking, images are usually processed in a large area. It may be necessary to reduce unnecessary details, show the image as a whole, and convey the overall atmosphere and mood. Small area processing If you want a small area of two-color processing, you can use some words and shapes as decorative elements of two colors, which can reorganize the color relationship between images and graphics, bring new visual feelings and attract users' attention. Web site automatic generation first presents two websites that automatically generate two-color pictures, which is convenient and quick, and is suitable for the method of completing in a short time.
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Both websites can upload pictures, or choose the pictures given by the website, and then choose the color scheme. If you want to quickly produce two-color style pictures in a limited time, then these two websites are the most suitable. And there is no need for a ladder, so the pro-test is effective. Ps Software Steps So how to make a double color in ps software? In fact, there are many methods, but I usually use gradient maps. Because it should color the light and dark parts of the photo. Rather than a simple mixed mode. There is a color gradient bar in the gradient map, which corresponds to the dark, middle and highlight areas of the photo from left to right. In other words, the color closer to the left corresponds to the dark part of the photo, and the color closer to the right corresponds to the highlight part of the photo, so gradient mapping can be carried out according to this principle. I still can't understand the operation of this gradient mapping. You can click on this article. I want a gradient that is not spicy and a little advanced! Looking back. When do you use two tones? Two colors can optimize poor quality images and form a brand-new visual picture. When your material is not good, choosing two colors can instantly enhance the intensity, which is also one of the ways to save the bad picture. Before and after the change, the two colors are more suitable for decorative pictures and the design is more interesting. For product display, serious theme projects are not suitable for using two-color style. Finally, let's sum up. Although two-color design is not a new attempt, it is also a trend of design and still has strong visual appeal. I hope today's article can bring you some new ideas.
How to treat the design of works? Poster design method is the most artistic and difficult to understand in graphic design, so this paper first looks at several good poster works.
-0 1-
1. The theme is prominent and easy to catch people's eyes. The word "pawn exhibition" is a grid form similar to a tablecloth, which is very design-oriented and has a good color scheme. The word "pawn" is rose with blue (classic red with blue); The word "Zhan" is green, blue, dark blue and purple (with gradient color).
2. Three colors (black, red and blue) are used in the composition of the text, which is richer than using black alone, and the color of the text can also echo the color of the theme text.
3. Using the central composition, the theme text separates the left and right parts of the text, which is relatively less boring and monotonous than putting all the text aside. If there are many words in the layout, you can use this composition form.
4. The information in the poster is arranged in paragraphs and closely, and the visual blocks are strictly controlled, so that the picture will not appear too colorful and messy.
5. A lot of blank space is reserved, and the upper part of the picture is in sharp contrast with the lower part, which can make readers focus on the text and make the information easier to read. -02- 1. The rectangular frame is transformed into a certain angle of view, which forms an interpenetrating relationship with the characters' faces and enhances the sense of space, form and visual impact of the picture.
2. The three rectangular boxes are similar in size and distributed in parallel, forming a certain sense of rhythm, but the texture of the three boxes is completely different, which makes the three boxes present a unified contrast effect and strengthen the sense of hierarchy.
3. The spacing and line spacing of the characters on the rectangular frame are very large, with some small elements, which are unified with the perspective of the rectangular frame. This arrangement will not block the picture in a large area, and the rhythm and decorative effect are good.
4. Use a straight line to connect the strings in the upper left corner, the upper right corner and the lower right corner, so that these characters will not look too scattered and make the layout more balanced.
-03-
1. Because some fonts are handwritten, and the typesetting is tilted and rotated, the color blocks bearing the text are irregular graphics, so the typesetting looks more lively, not too rigid and regular.
2. Only orange and white are used in color, which is neither too monotonous nor too flowery. Unlike ordinary flyers, which like to use black text, the text here is orange or white, which is more unified and harmonious visually.
3. Because there are a large number of text information or information groups in the layout, designers use color blocks or wireframes to distinguish and highlight the text, which will make the information clearer, but it is best to keep part of the text outside the color blocks to form a point-line-surface contrast, which will be more vivid visually.
4. Decorating the bleeding part of the layout with borders can make the layout with more elements look more complete and exquisite. -04- 1. Strictly control three colors (blue, yellow and white). A large area of dark blue with a small area of light yellow and white is very beautiful and outstanding.
2. Connecting scattered small words with line segments can fill the gap between words and increase the contrast between points, lines and planes, so that the typesetting will be more exquisite.
3. If there is only one element in the empty background, the picture will look a little empty. Because the theme of the poster is flying, the designer added clouds and birds. At this time, the blue background blends into the sky, and the whale tail suspended in the air adds a little color to the poster. In order to prevent these auxiliary elements from interfering with the main body, their color schemes all use the existing colors in the picture. -05-
1. Add a color block or shading (English shading here) at the bottom, and rotate the inclined layer to form a positive diagonal contrast with the upper picture, which can increase the dynamics of the layout.
2. The matching effect of cyan and pink is very good.
3. The staggered typesetting of overlapping pictures can not only ensure that the pictures and characters have a large enough display area, but also make the pictures more vivid and have a sense of design. -06- 1. Adding some textures or shadows to graphic illustrations can enrich them and make them look more cultural.
2. If the picture is vertically divided into two pieces, it will be better to set the area ratio of the two pieces to 1:2.
3. In order to ensure the balance of the picture, you can put the main elements in two symmetrical positions in the picture. For example, the elements of the poster are mainly concentrated in the following two places with red lines. -07- 1. Using the grid can also exclude flexible layout. As shown above, the layout is divided into four columns, and nine pictures with the same size are arranged in these four columns, but these pictures are not completely aligned, but deliberately staggered, which will get an orderly but not rigid effect. 2. When doing the effect of text overlapping or picture overlapping, the font of the text at the bottom should be large and the strokes should be drawn. If the overlapping text is not very important, or it is displayed elsewhere in the layout, you can ignore the recognition and only consider the visual effect.
3. If there are many different product pictures in a layout, unifying the backgrounds of these pictures can make the layout more harmonious and tidy. In the picture above, all the pictures have a white background. -08- 1. Arranging figures with the same outline but different sizes, colors or textures repeatedly to form a unified contrast effect will have a certain sense of rhythm.
2. Adding visual graphics to the layout can increase the visual impact, attraction and richness of the picture.
3. The design of two colors (excluding black and white) is more elegant.
Today, I will comment on these eight works for the time being, and then share a wave of excellent poster design works for everyone to see.