Hainan Satellite TV is popular for its unique variety production, diversified program types and outstanding regional characteristics. Many kinds of variety shows such as youth inspirational, cultural heritage and tourism launched by this TV station are loved by young people, so they have achieved good results in the variety market. In addition, the TV station also has unique advantages in the broadcast area. With its geographical location, rich marine resources and various exotic customs on the island, it has attracted the attention and love of many viewers and created a unique brand of Hainan Satellite TV.