Taobao live title, how to write Taobao live title and introduction.
1. What is the introduction mode of Taobao live broadcast?
Taobao live content introduction, no less than 26 words. It is a further explanation of the topic, but the content should be short and concise, and the focus should be on the sudden broadcast, attractive and readable copy. It can be a copy of special scenes such as anchor self-introduction, main product functions, on-site guests and fan welfare. The model text of the content introduction is as follows:
This live broadcast is hosted by _ _ _ _ _ _ _ _.
2. How to write the title of Taobao Live is more attractive?
1. The title is short and contains keywords.
Write the keywords of the live broadcast theme in front of the title, so that people can notice it at a glance. For example, when selling clothes, you can focus on the style of clothes, such as the style of girls, the style of royal sisters and so on. At the same time, the title should not be too long, because too long a title can neither be displayed on the page nor highlight the key points.
2. Don't use taboo words.
Words related to discount and false propaganda, such as spike, clearance, sell, omnipotent, unique, sales champion, unique, etc. , should not appear in the Taobao title.
3. Use marketing vocabulary.
Nouns: special activities, feasts, benefits, discounts, luxury gifts, revelry, surprises, big rewards, big promotions, exquisite gifts, good/fine products, high-quality products and preferential treatment.
Verbs: debut, grab, hey, play, XXX open/come/come, broadcast, benefit, sell, go straight, misunderstand, come quickly and unstoppable.
Adjectives: limited, limited, over-valued, low cost performance, shocking, hot, full score, hot, exciting and high-grade.
Sigh: high energy, explosion, second, purchase,
Adverb: XX doesn't stop, but there are many XX. If you don't, X will lose. Value x, double XX, x soft.
Quantifier: a big wave, the whole audience.
Symbol: Exclamation marks are often used.
4. Title highlights.
Make the title stand out, create a sense of news, arouse curiosity, and cause titles that can stimulate people's desire to click. Don't obscure the titles for the public. The number of titles is about 8- 10.
The title and content introduction of the live broadcast are the whole of the live broadcast service. Don't exaggerate the title and introduction. If you stay away from the actual live content, it is easy to lose authenticity. That will not only fail to achieve the purpose of live broadcast, but also have the opposite effect. So no matter how well the title and introduction are done, the most important thing is live broadcast.