Current location - Health Preservation Learning Network - Slimming men and women - The brand origin of Beijing Xiximandi Co., Ltd.
The brand origin of Beijing Xiximandi Co., Ltd.
Beijing Sissi Princess Underwear, a rapidly developing high-end underwear brand. There is a touching love story behind the brand, engraved with Hongchen people's tireless pursuit of quality.

1854, Princess Sisi of Bavaria held a warm and grand wedding with the Austrian emperor. During the dinner, Princess Sissi was dressed in a gorgeous dress, with a graceful figure, noble and elegant manners and natural beauty. She showed the noble demeanor and classical temperament cultivated by European courts with her gestures. At that time, Baron Piro, a famous royal tailor, was deeply attracted by the elegant temperament of Princess Sissi and asked the royal family to be the exclusive tailor of Princess Sissi. Since then, Princess Cece's clothes have been designed and cut by Baron Piro himself. 1957 The movie "Princess Sissi" was released in Paris, France. The costume worn by the protagonist Princess Sissi was provided according to the original costume design of the real Princess Sissi. In the film, the clothes worn by Princess Sissi are fashionable, noble and elegant, which well shows the feminine posture and slender curves of women, and are deeply loved and sought after by aristocratic ladies in Paris. A series of luxury fashion clothes named after Princess Cece began to be popular all over Europe and have been passed down to this day. Among them, functional underwear with professional breast enhancement, slimming, shaping, radiation protection and skin beautifying effects developed by Jean-Piro family design team is the most remarkable, serving more than 5 million women around the world. It is the underwear trend vane of European and American royalty and Hollywood movie stars.

At the end of 2007, Beijing Sissi Princess underwear landed in China market. Cici Mandy Clothing Co., Ltd., a Sino-French joint venture with perfect shaping and slimming underwear as its fist product, has quickly achieved the leading position in the functional underwear market in China with its abundant capital, technology and product strength, and the brand of Cici Princess has quickly become the first choice for French women to pursue healthy and perfect figure.

In April 2008, Cece Mandy Co., Ltd. bought out the French brand in one fell swoop and successfully divested it into its own brand. In the same year, we set up our own holding company in Guangdong, with modern design and research center and factory facilities, advanced production equipment and management system. Guaranteed the first-class quality and first-class quality of Sisi Princess products.

Fashion deduces classics, and quality comes from persistence. Continuous inheritance, innovation and enterprising are the attitudes that Princess Sisi has inherited for a hundred years, and creating health and beauty for women is the constant pursuit of Princess Sisi in the past hundred years and the next hundred years. Princess Sissi will continue to create a noble and gorgeous taste space with her excellent quality and elegant concept, and continue and sublimate the brand culture.