The AI women's group borrows the concept of the present meta-universe and combines the women's group with the anime people. It can be seen that their stage costumes always have a sense of science and technology, just like anime people performing songs, which is completely different from YG's ancestral fur singing costumes and bold and avant-garde singing costumes. Espa is more like performing in beautiful armor.

SM's women's groups are all young and lovely, but AerSPA is too aggressive, probably because the core members are outstanding, such as the black mamba of AerSPA, and the concept of snake is particularly sharp. Li Xiuman obviously gave up her affinity and chose a style with a sense of distance and personality, in order to make AerSPA stand out among the homogeneous women's groups.

First, virtual idols are the current trend.

Not to mention the women's group, even League of Legends has launched the artificial intelligence pop singer K/DA, whose music video has received millions of hits on YouTube, and SM has been operating online streaming media and digital entertainment.

Li Xiuman, founder and producer of SM, said at the World Cultural Industry Forum (WCIF) in June, 5438+00. Aespa is an innovative combination that transcends the boundaries between reality and virtual reality. They reflect our future and will focus on celebrities and avatars. The human members of Aespa and their avatars will interact, cooperate and grow together through digital means. ?

Second, my views on this matter.

Korean women's team and men's team are already saturated, and KPOP must change its concept if it wants to make a breakthrough. Many people in idolize are young people, and young people pay attention to these trendy things, such as virtual characters in games and cartoons, so sm Company combined the women's group with these things to create an AI women's group.