Case 1

Annie Ann, who loves ice cream, once decided to engage in the cold drink industry, but now he plays the role of E-LEARNING training software developer; Su Yang, originally a drummer in the band, has now become the owner of a professional car modification club; I used to study science, but now I have a kitchen knife. They are a group of people who have crossed their dreams, and they have all chosen a hard and rewarding road to entrepreneurship.

You can make money on vacation, Annie Ann.

Annie Ann loves to laugh, is cheerful and has a baby face, but he has eight years of vocational training experience, and now he has developed a set of training software.

Entrepreneurial process: Annie Ann, who loves ice cream, set himself a goal when he was young. When she grows up, she wants to be in the cold drink industry. However, after graduating from Beijing University of International Relations, she chose a completely unrelated career-training industry.

Then 1994 joined Mars in the United States, and 1997 joined Unilever. In three years, Annie Ann began to pay attention to receiving a lot of international advanced management training.

At this time, a Danish company gave her the opportunity to carry out training business independently. So she started a company with only one person. It took her three months to finish the first project alone, and then she began to think about how to make more profits, even when she was on vacation.

Finally, she decided to develop e-learning training software. Annie Ann finally succeeded in taking the first step of starting his own business.

The secret of success:

First, fight a prepared battle. Annie Ann is not satisfied with being a white-collar worker in a large multinational enterprise, but pays attention to receiving a lot of international advanced management training with the help of "work convenience";

Second, dare to "study behind closed doors". When she decided to develop training software, the orders for inviting her to do training every day still rained in. That's a temptation. Going means making a profit, but you can't develop software. Not going is to put all the eggs in one basket.

She firmly believes that my business management should change from self-employed mode to real businessman or businessman's business mode. For example, when I am not in the company, or retire early, or when I go to play, the company can still make money. "

Case 2

Su Yang Yang Li, who watched "Dream", used to be the drummer of "Good Girls" band, and now she is the owner of Beijing Jisu Automobile Modification Club.

Entrepreneurship course:

It is precisely because there are always opportunities to perform abroad that we see that many foreign cars are modified. First of all, I want to modify my car, but I can't find the accessories. So, I came up with the idea of starting my own car modification company. As a result, the speed modification club was established, but it was somewhat lonely and desolate. In the most difficult time, only one pair of light bulbs was sold a month. When the management of the club improved, he unexpectedly organized his own racing team to participate in the 2003 China Rally.

The secret of success:

First, combine interest with work. Su Yang himself is a car fan. So when he modified someone else's car, he felt that a work was born, not a commodity, which made him less persistent about his income and never thought about giving up;

Second, take the side door. Su Yang Jisu Automobile Modification Club is the earliest automobile modification shop in Beijing. Despite the bleak business, seven or eight modification companies were established in Beijing last year. This shows that consumer groups are slowly being cultivated. Speed modification club has undoubtedly become the "boss" of the industry, with a good reputation and experience.

Organizing a band, refitting a car, and building a motorcade, Su Yang's every step seems unexpected. Music is life, refitting is work, racing is a dream, and Su Yang's life is full of too many variables.

Case 3

Liu Haiyan Liu Haiyan, a science student with a meat cleaver, used to leisurely drink tea and read newspapers at his desk. But now, she has picked up a meat cleaver and founded the famous children's wear brand "Haichen Beibei".

Entrepreneurship: 1993 After graduating from Northwest Textile Institute, Liu Haiyan was assigned to work in this institute. Work is very casual. Because of girls' natural sensitivity to clothes and their resistance to leisure life, Liu Haiyan, a science student, began to tailor for white-collar workers in some big companies after work.

1998, the national laid-off policy was officially promulgated. At the age of 28, she was the first to apply for being laid off in her original unit. In the two years after being laid off, Liu Haiyan has been making adult clothes, and later changed them into children's clothes. From June, 5438+October, 2000 10 to the New Year's Eve when all the stocks were sold out and removed from the shelves, these China children's clothes packed in black plastic bags and crowded by public transportation sold for 270,000 yuan in just 16 days.

In May 2000, Haiyan, who registered her own company and trademark, returned to Parkson with a brand-new image, and gradually moved into large and medium-sized department stores in Beijing, and started standardized brand operation. Today, her brand "Haichen Beibei" has settled in Beijing 13 large department stores, and has also started a war in Northeast China, Shandong and Guangzhou.

The secret of success:

First, I don't want to live a plain life. If she is satisfied with a cup of tea and a newspaper, she will be submerged in the crowd;

Second, you can bravely operate the cutting knife and tailor it for others. Cross-industry is a very difficult start. When she knows how to use the "convenience of work", she is also opening the way for her future entrepreneurship;

Third, change course in time. Be able to adjust your direction in time and turn to children's wear when it is not good for adults;

Fourth, thoroughly understand the law that clothing retail must enter the shopping mall. Register trademarks and companies in time and set up a garment processing factory in Xi' an;

Fifth, optimism. Liu Haiyan is an optimistic person. She has always felt that her business is particularly smooth and lucky, and even "decent difficulties" have never been encountered. Those days when she can't eat well, sleep well and squeeze the bus to deliver goods are "situations that every entrepreneur may encounter."

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