Tata is a fashionable footwear brand under Belle International. The name Tata comes from the onomatopoeic word "tread" when the shoes touch the ground, which means "thank you". At the same time, "he" and "she" represent "the meaning of love", including love, affection and friendship, and advocate sincere dedication between people, a positive attitude towards life and a healthy lifestyle.

Belle is a fashionable footwear brand under Belle International. Belle takes the meaning of the French word "beautiful woman" and takes "fashion, elegance, beauty and diversity" as the brand spirit, advocating everyone to constantly pursue inner beauty and outer beauty.

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When girls talk about "Belle", they mostly refer to Belle brand women's shoes.

The self-Innet footwear brands owned by the Group are: Teenmix (teenmix, Tata (He She), Staccato (Scarlato), FATO(cut and Extension), Senda, Haorenle, BASTO (Best Picture), MILLIE'S (Miaoli), etc. (20 10 Main brands such as Senda, Shien and Belle were merged into Beijing Branch of New Belle Footwear (Shenzhen) Co., Ltd.).

The footwear brands represented by the company include: Bata, ELLE, BCBG, mephistopheles, Geox, Clarks, Merrell, Caterpillar, Sebago and so on. As of May 2008, Belle International owns and represents 28 footwear brands; Own and agent sports brands 10, and it is also one of the largest sports goods retailers in China. The sportswear brand products sold by agents are: Nike, Adidas, Li Ning, Kappa, Converse, Reebok, Puma and Mizuno; ; We also sell Levi's, a famous brand of casual jeans.