Xiaohongshu APP is located in first-and second-tier cities. There are many young and fashionable men in the circle, who mainly share all kinds of food, beauty and clothing. UGC is very rich in content. Young people, especially young ladies, can't put it down. They began to "plant grass" in their spare time instead of painting Tik Tok. Where there are many people, there are businessmen. With the increasing popularity of Xiaohongshu and the soaring installed capacity, Xiaohongshu has become a "new position" in WeChat business. Because Xiaohongshu is not allowed to do all kinds of marketing since it was launched, and it is not allowed to leave WeChat transactions. All kinds of soft articles and private chats are full of content and comments. Xiaohongshu has a unique way of drainage. The course content is there. No need to publish articles, no need to take pictures. You can easily introduce precise powder, make slimming boots, make clothes and pants, make men's products, and shoot investment and financial management in Xiaohongshu, which can bring accurate total flow! Xiaohongshu has a high consumer group and strong purchasing power. In addition, the presentation of marketing promotion is simple and easy to use. First of all: the first step is to apply for registration: don't forget: Xiaohong book number is set to your W, heart number, and click on one-I-write material after registration. The second step, the small red book drainage method. At this stage, it is very strict for Xiaohong to leave micro-signals and mobile phone numbers to advertise or promote products. If it is forbidden to leave a micro-signal for more than 100,000 powder, it is very close to the abandoned number. Drainage is introduced in it. Then we can connect to the service platform and apply for registration of a public company, a public company, a public company, a Sina company, a Weibo company, a micro company and a letter with the same name. In short, others can find you by searching, so remember not to have the same name. Speaking of the promotion methods of little red books, it is actually very diverse. When I first learned the little red book, I paid attention to more than a dozen figures, especially the later development trend. After more than two months' follow-up, I found that most semicolons were updated once or twice, and the number of fans was single digits, but a few insisted on updating, and the number of fans was rising, and the best one reached more than 500. This shows that doing a little red book, like the official WeChat account, requires long-term continuous content output. However, the most common and extensive promotion methods are the following four: S-level amateur notes, big coffee planting trees, keyword ranking and drop-down advertising words 1, and S-level amateur notes, that is, ordinary people publish notes in little red books. Compared with the drainage method, the actual effect is not very prominent, but because it is a brand image created by the situation, it is unfamiliar to most people. Generally, S-class amateur handwriting has low cost and relatively easy operation, which is more suitable for brand bag shops for marketing promotion and application. 2. Compared with S-level amateur notes, the total KOL flow and attention of big-name stars are huge, and their operational ability is very strong. Therefore, if applicable, it is necessary to quickly enhance the brand reputation. 3. In the promotion method of keyword ranking, the general price depends on keywords. It must be noted that in the case of keywords, you can try to take 1-2 notes first. 4. Drop-down words advertising words Speaking of many drop-down words, you may feel strange, but for those who usually surf the Internet, you must have seen drop-down words. Generally speaking, the marketing promotion of drop-down advertising words is very cost-effective. Generally, the marketing promotion of drop-down advertising words can see the actual effect within 24 hours to seven days, and the information popped up in the input box has hidden official website as an endorsement, which can be maintained in many ways in the middle and late stages, and the actual effect can last for one month. This is a short board for drainage. If you want to further turn your own goods or brand bags into explosions, or the shops of popular brands are very easy to use. However, it should be noted that the number of notes accumulated by oneself is limited, and the actual effect of blindly following the trend to do drop-down word drainage is not very good. After talking about the promotion method of little red book, let's talk about the matters needing attention in writing little red book. After all, taking notes is the basis of all marketing promotion. I think the quality originality of the little red book should be like this: there is a topic that can arouse everyone's interest, such as "wearing" and "fashion". You can choose beautiful pictures and dry goods, which can especially solve the current needs of customers. At the same time, Xiaohongshu now has the function of sharing short videos, and the ones on Tik Tok can also be moved here for use. 1, pay attention to keyword layout. There is no doubt that keywords should be added to a handwritten topic. In addition, add keywords as effectively as possible at the beginning of paragraphs and sentences. In addition to writing around keywords, you can also set more related keywords appropriately. In the setting method, use "category name function setting" or "category name group setting", which is related to the Baidu inclusion and ranking of the little red book, and can help your handwriting get as much opportunity as possible. 2. The original photos _ and the original photos and contents _ are the basis of Little Red Book's notes. Put the original photo before the content, because a clear and high-quality original photo can attract young people's attention more than a text. Although there are not many regulations on the quality of handwritten notes, articles should be written around key words to ensure the correct relationship between people and the normal content of the articles. How to be popular? This problem puzzles every little red book user. I finally wrote a dry goods sharing article that I thought was good, but I was still relatively backward in topic search and didn't want to complain that the platform didn't know the goods. In fact, this method is useless. The little red book weight mechanism is very simple, just these three points: 1, the longer the account registration time, the more stable the cycle of updating notes, and the greater the chance of being recommended. 2. Little Red Book has the function of "small sweet potato". It can improve the level of "small sweet potato" by actively completing tasks in the growth system. The higher the level, the higher the account weight. 3. The more active the published content, the easier it is to become an explosion, and it is very easy to increase the weight of your account, which will be given priority in the following sharing. The above are some summaries of our promotion methods, and the problems that should be paid attention to when writing notes. Of course, if you want to do a good job in marketing and promotion of Little Red Book, you should not only do a good job in handwriting or choose a suitable promotion method to maintain it, but also pay attention to the problems in marketing and promotion. The maintenance of handwriting in the middle and late stages is also technical, so I won't say much here. In short, if you want to do a good job in marketing and promotion of little red books, you can definitely get twice the result with half the effort by learning more promotion skills of little red books. Finally, I want to say: in this "traffic is king" Internet, the stricter the rules, the easier it is to gather more high-quality customers. Doing a good job in the operation of Xiaohongshu is both painful and simple: insisting on long-term and high-quality online multi-channel parallel promotion such as "planting grass" is the only way for Xiaohongshu to grow up, and I wish all the friends who operate Xiaohongshu all the best. Come on!