If only from the advertising copy, you can answer this question in one sentence, but as I want to be recognized by high-quality comments, I still want to say a few more words. I think you want not only the answer, but also the idea of copywriting. The ancients said, "It is better to teach people to fish than to teach them to fish".

We combine the latex pillow you mentioned, analyze it one by one, and try to get your satisfactory answer.

If you want to write a good advertising copy, you must first carefully digest the product and market information of latex pillows. It is necessary to understand the characteristics, functions and target consumer groups of latex pillows.

I use latex pillows myself. It can be said that with the rise of tourism in Thailand in recent years, such pillows have mushroomed, but they remain the same. As a natural latex product, latex pillow is characterized by Q-elasticity, softness, mite prevention and good air permeability. In addition, it can reduce static electricity, which is more comfortable in summer and less static electricity.

There are two modes of production, Traray and Deng Lupu, that is, physical foaming and chemical foaming. It goes without saying that Traray is definitely better. I have to ask Du Niang myself, so I won't explain it here.

Product features, that is, the selling point can be positioned in natural environmental protection and pollution-free; Non-toxic anti-mite, anti-bacterial and anti-allergic; Correct sitting posture, improve cervical and lumbar vertebrae, and lower blood pressure.

Well, if you want to understand the above problems clearly, you must determine the core positioning of the product. There should not be too many slogans, too many but inaccurate, and you can't grasp the requirements of buyers.

Therefore, the advertising language must directly hit the buyer's heart and give the buyer irresistible temptation! So that he can't refuse his own needs. In addition, be familiar with advertising laws and regulations, do not exaggerate publicity, and do not involve infringement. I don't want to introduce it here.

For example, your xxx brand latex pillow, our positioning must be all-natural, Terraray technology, other functions are the most important. For buyers with insomnia, cervical spondylosis and long-term office workers, it is to let everyone sleep well, sleep soundly and solve sleep problems.

Here comes the advertising word.

1. Good sleep is all natural, xxx latex pillow solves all your sleep troubles.

2.xxx natural latex pillow, your exclusive healthy sleep expert.

3.xxx ergonomic latex pillow, pure Thailand origin, healthy cervical vertebra sleeping out.

Ok, let me briefly talk about the writing idea of latex pillow advertising copy, hoping to help you.