What should Taobao do during the warm-up period?
Activity poster design;
Put the event poster in the most conspicuous place in the store, so that the buyers who enter the store can see it at first sight and know the existence of the event.
In order to make the effect of the event poster higher, the operator needs to provide the artist with the theme, play and color of the event, so as to better produce the event poster that attracts buyers.
Second, use other channels for publicity.
It is necessary to publicize beforehand. Inform the buyer through micro-Amoy, Weibo, SMS, etc. And write on the content what discounts can be obtained on the day of the event to guide buyers to collect and buy.
Accumulated a large number of collections and purchases, which laid a solid foundation for this Taobao activity.
The third is to increase promotion efforts.
Of course, Taobao's activities are indispensable for promotion methods such as through train and online drilling exhibition. Therefore, the purpose of promotion is to drain, if before the Taobao activity begins,
Increasing the investment in through trains and drills and demonstrations can greatly enhance the drainage, and the effect is good at the beginning of the activity.
Fourth, prepare the customer service reply phone.
Because Taobao activities will bring more buyers to the store than usual, customer service will face more inquiries, so we should prepare the customer service reply in advance, publicize the activities, and let them collect and buy in advance so as not to miss the activities.
Do a good job of preheating the above four Taobao activities, and you will not waste this precious opportunity and let it bring more traffic and sales for yourself.