Financial analysis template of college students' business plan (1) 1. Description of capital requirements
When the company was established, all shareholders contributed XX million yuan, and * * * was the initial capital of XX million yuan.
2. Capital investment plan
It is estimated that in the first quarter, 220,000 yuan will be invested to purchase workshops and production lines for product research and development and market development, and 6,543,800 yuan will be invested to purchase raw materials to produce products. The salary of recruiting production and sales personnel is 24,000 yuan, and other cash related to business activities is 1.9 million yuan.
Estimated first quarter profit statement
Unit: Yuan
Estimated first quarter balance sheet
Unit: Yuan
Risk analysis
1. Market and competitive risks
In market competition, the basic motivation and goal of competition is to maximize income. However, the expected benefits of competitors are not always realized. In fact, competition itself will make competitors face the danger of not realizing the expected benefits, and even suffer losses in economic benefits. The possibility that this actually realized interest deviates from the expected interest target is the risk faced by competitors. Risk is the possibility of loss or gain caused by uncertain factors. There are many uncertain factors in the market competition. Although every competitor expects to achieve his expected interest goal, it is impossible to succeed, and some competitors are bound to lose in the competition and bear the loss of competition.
Analysis: insufficient customer resources, unclear publicity effect and inaccurate price positioning.
Countermeasures:
1, increase publicity and improve service quality.
2. Pre-market research, constantly seeking personalized products.
3. Service innovation, using alternative innovative thinking to serve enterprises.
2. Product and technical risks
Analysis: Peer competition, strong imitation.
Countermeasures:
1, to improve product quality, in order to ensure that their customers are not lost.
2. Continuously conduct market research and determine the service type, so as to seek more markets and build the company brand.
3, innovation, so that people do not have me, people have me, people are better than me.
3. Financial risks
Analysis: insufficient funds, ineffective control of capital cost in the early stage, and enterprises can't remit money in time.
Countermeasures:
1. It is an improper handling of financial risks to establish a financial early warning analysis index system to prevent financial risks from causing financial crises. Therefore, it is particularly necessary to guard against financial risks and establish and improve the financial early warning system.
2. Establish a short-term financial early warning system and prepare a cash flow budget. Since the object of enterprise financing is cash and its flow, in the short term, whether an enterprise can survive depends not entirely on whether it is profitable, but on whether it has enough cash for various expenses.
3. Establish financial analysis index system and long-term financial early warning system. For the company, it is necessary to establish a long-term financial early warning system while establishing a short-term financial early warning system. Among them, profitability, solvency
Production capacity, economic benefit and development potential are the most representative indicators.
4. Establish risk awareness, improve internal control procedures, and reduce the potential risks of contingent liabilities. Where a guarantee contract is concluded, the credit status of the guaranteed enterprise shall be strictly examined; When signing a guarantee contract, use counter-guarantee and exemption clauses of guarantee liability appropriately; After the conclusion of the contract, the solvency of the guaranteed enterprise should be tracked and reviewed to reduce the direct risk loss.
5. Make scientific investment decisions.
4. Managing risks
Analysis: the poor management of the person in charge caused the company's operation to be blocked; Lacking management experience, all departments of the company can't cooperate closely and develop harmoniously.
Countermeasures:
1, improve the management mechanism and strengthen the reward and punishment system.
2. Find more customer channels and create more benefits for the company.
3, can hire a higher level of technical personnel to guide the operation.
policy risk
Under the condition of market economy, due to the influence of the law of value and competition mechanism, all enterprises are competing for market resources, hoping to gain greater freedom of activities, which may violate the relevant policies of the state, which is binding on the behavior of enterprises. In addition, the state can change policies according to the changes of macro-environment in different periods, which will inevitably affect the economic interests of enterprises. Therefore, due to the existence and adjustment of policies, there will be contradictions in economic interests between the state and enterprises, resulting in policy risks.
In this regard, our company's prevention of policy risks mainly depends on market participants' understanding and grasp of national macro policies, as well as investors' correct judgment of market trends, and we can also reduce the loss of policy risks through insurance and other means.
Financial analysis template of college students' business plan (Part II) Goal: to become the largest fruit chain store in this city. Provide people in this city with high-quality fresh fruits they need every day.
Site selection and decoration
1. Division of business circles
Delineating the business circle is a very complicated job. On the basis of determining the business format, it is necessary to analyze the purchasing power, living conditions, age groups, consumption tendencies and other factors of the consumer groups in the business circle. The most important thing is to know the number of households in the first-class business circle. The more families there are, the more frequently they buy. In addition, whether there are competitors around and whether the business circles of both sides overlap are also very important factors. How to use geographical location and other factors to attract more consumers is an important link in the choice of business circle.
Conclusion: The principle of choosing (locating) the business district of fruit supermarket chain:
(1) in no less than 2000 residential areas near the store.
② Set up shops at the entrance and exit of the school.
2. Elements of store location:
(1) Ability to continue to operate in the next few years (2) Smooth access roads.
③ Reasonable determination of shop area
Conclusion: The location principle of fruit supermarket chain is to measure the regional operation ability with a forward-looking vision, and to ensure convenient transportation and high storefront area in utilization rate.
3. Decorative layout
Regarding the layout of decoration, fruit shops can't say much, but the words clean, refreshing and orderly can be summarized. Therefore, the following only introduces the main points of decoration and layout of fruit shops.
(1). Shop advertising planning:
In order to attract people's attention, store advertisements must highlight their own images with concise forms, novel styles and harmonious colors, otherwise they will be ignored by consumers.
The design contents include: ① light box ② facade poster (2). The planning of the ceiling.
Hanging some plastic green branches and leaves and fake fruits on the ceiling highlights the natural, green and healthy concept of fruit shops.
Lighting mainly highlights the natural color of fruits, and it is better to choose high-brightness fluorescent lamps without chromatic aberration.
Hang flags with slogans such as "Eating more fruits is good for health" and "Green and healthy every day" to increase the atmosphere.
(3) Planning and layout
Simply put, the decoration of the fruit shop should be bright and concise, with green and other refreshing colors as the mainstay. The exit and entrance are separated, which is convenient to guide customers to buy routes. The payment and weighing places are also separated, which saves the payment time. Don't keep the customer waiting for more than 3 minutes, or the customer will be very angry.
Mirrors can be installed at suitable places on both sides of the door to make the fruit shop look more varied, dazzling and eye-catching.
(4) Key points of fruit rack and fruit cabinet design
Good waterproof performance. Fruit preservation requires frequent watering. If it is a wooden shelf, it will rot.
Fruits are easy to be bruised, and the shelf for putting fruits should not be angular.
The edge of the fruit should not be too high, and it is appropriate to just hold the height of the next layer of apples.
(5) Design and production
Fruit name signs, price signs, signs of various regions, light boxes, wall colors, ceilings (flags and green natural decorations), etc. It needs to be designed before opening the store to avoid being in a hurry afterwards.
(3) Management
1. Management system and labor contract
Purchasing clerks and shop assistants are directly under the daily management of the store manager, and the appointment and removal of all employees are directly under my management.
The term of signing a labor contract is at least 2 years, and if it is more than 5 years, 20% of the basic salary will be paid.
2. Personnel plan
In order to cooperate with the establishment of the branch, we regularly distribute sales management periodicals to sales staff to facilitate learning and promotion. If the work performance is good, you can directly grant the store position in the future.
supply
In the early stage, we mainly purchased goods from large fruit wholesale markets. After establishing branches in the middle and late stage, we will devote ourselves to cooperating with farms and purchasing directly! Keep the fruit fresh and good!
3. Market planning
1. Open a convenience store. In order to promote the brand and expand its influence. The location is suitable for residential quarters. The area is 100 square meter. The decorative style is based on the theme of returning to nature.
Forward:
2. Gradually open chain stores. You can franchise, and you don't charge the joining fee, but only charge a small amount of trademark use fee and management fee. The head office distributes fruits uniformly. The store only orders, not sells.
3. Shop-in-counter: Use other people's venues to operate. They can be self-employed or delivery workers (such as hotels, shopping malls, cinemas, Bati and other places, parks, tourist areas, etc.).
4. Build your own website. Carry out online publicity, ordering, joining, etc. Expand sales channels. It will take about 1 to 3 years for the above processes to be gradually popularized.
(D) Marketing strategy
1. Main promotion method: store promotion: X yuan/piece; Y yuan/several.
2. Product price scheme: 1 promotion method is adopted, and the overall unit price is slightly lower than the supermarket price.
3. Pricing Basis and Price Structure
The promotion method of 1 is mainly because frequent shoppers like to buy a small amount of fruit to eat. Especially girls like to buy fruit, but they don't buy much.
4. Factors affecting price changes and countermeasures
Mainly for the change of purchase price, therefore, the purchasing personnel must record the price of each fruit wholesale market when the goods are free. At the same time, keep in touch with the wholesale. Provide faucets in front of the store to facilitate customers to wash fruits; Promote sales promotion. Provide free door-to-door service in urban areas.
(5) Risk analysis
1.
Risk of supply: the supply of goods in various wholesale markets is insufficient, or the fruits provided are not fresh enough. The probability of this happening in the wholesale market of the whole city is very small, but it is not impossible. If the buyer does not do well, there are likely to be many defects.
2. Market uncertainty risk: If it is not done well, it is very likely that the mobile workers will "despise" the storefront. On the other hand, it is very likely that competitors will follow suit and grab market share after doing a good job.
3. Cost control risk: It is mainly the change of purchase price, and it is likely that the wholesaler will raise the price. It is also possible that demand exceeds supply in the short term, and the price of some fruits will rise relatively.
(vi) Budget analysis
1. Hardware and staffing of the store
① Hardware:
Electric sprayer: Using electric sprayer to humidify some high-end, easily oxidized and dehydrated fruits to keep their freshness, increase the visual impact in the store and increase sales.
Weighbridge: used to weigh a large number of fruits.
Fruit display booth: For different fruits, different display methods need different display booths. Generally, fruits are displayed on shelves inclined about 30 degrees, while bananas, mangoes and melons are displayed in layers.
Refrigerated display case: The temperature of refrigerated display case should usually be controlled between 0 and 4 degrees Celsius, which is used to display fruits that are not suitable for preservation and need secondary packaging or to avoid loss.
Rest assured scales: in addition to selling scales, the store should also put 1 scales for everyone to use (spare scales should also be kept).
Refrigeration equipment: open a separate room as a cold storage, install refrigeration equipment to strictly control the temperature, which is used to store fruits and extend the sales period.
Weighing area and cashier: responsible for providing checkout service for consumers.
② Staffing:
The staffing ratio of a 100 square meter fruit supermarket is as follows:
There are 3 shop assistants, 2 replenishment personnel, 1 store manager, 1 supervisor, 1 maintenance personnel.
2. Investment amount
As a result, the first rental store has gone through a lot of preparatory work, such as handling industry licenses, health certificates, applying for entrepreneurial organizations, and decorating, cleaning up necessary equipment, and purchasing goods.
The initial capital of this project is about 200,000 RMB, and the budget is as follows:
The sources of funds are: self-raised funds of 654.38 million yuan and loans of 654.38 million yuan.
Shop for rent: the area is about 100 square meter (square meter: 100 yuan/month).
Civil engineering investment estimation table
Fixed assets investment estimation table
Unit: 10,000 yuan
Salary: sales staff: 1200 yuan/month.
Supplement: 1300 yuan/month supervisor:
1500 yuan/month Maintenance: 800 yuan/month Manager: 2000 yuan/month.
Bonus: Monthly Attendance Award Everyone: 200 yuan.
Total: 1.2 1 ten thousand yuan.
National tax 17%, personal income tax 35.5%
Fixed cost and variable cost budget
product pricing
Purchase: around 30,000 yuan (several times). Discarded value (spoiled fruit): 200 yuan/month.
Total: 3 1.7 million yuan
About the total investment before opening: 6,543,800 yuan+0,350 yuan.
Estimated annual profit:
Estimated daily sales: 2,400 yuan
Estimated monthly profit: s = (2400 * 30 * 0.83-12100) * 0.645-24300 = 6440.7 yuan.
Estimated annual profit: 77,288.4.
Financial analysis template of college students' business plan (Part III) Department Name: XX Department Specialized Course: Last Name: Student ID:
catalogue
The first part introduces the basic situation of restaurants.
The second part is the restaurant business philosophy, business model and business strategy.
First, business philosophy
Second, the business strategy
1. Pricing strategy
2. Promotion strategy
3. Service function
Part III Financial Analysis
First, financing analysis
Second, the internal investment analysis
Third, profit and loss analysis
Fourth, the profit distribution plan
Part IV Other Risks
I. Internal management risks
Second, the countermeasures
The first part introduces the basic situation of restaurants.
This restaurant is called "Be"
Young is a different kind of student restaurant, that is to say, the young vitality of students is different from this restaurant. The restaurant is planned to be located at the entrance of Furong Garden of Chengdu University of Technology (formerly Jialike), with an operating area of about 80 square meters. Because the location is close to the girls' dormitory, the main target customers of the restaurant are girls from XX University of Technology, and the secondary target groups are couples, as well as other boys and teachers.
Breakfast in student canteens is generally only steamed buns, steamed buns, soybean milk and the like, and breakfast shops at the back door of science and technology rarely serve bread and cakes. Therefore, the breakfast in this restaurant will mainly serve warm milk, bread, cakes and boiled eggs of various flavors. The main feature is fresh nutrition, not greasy at all, which is completely in line with girls' slimming diet. And for girls, it is best to drink a cup of warm honey water when waking up in the morning, which is beneficial to detoxify the skin and intestines and keep in good shape. So this restaurant provides a cup of warm honey water for every customer who comes to eat every morning for free.
Lunch and dinner in this restaurant are mainly Chinese food. Many students often complain that the school canteen is the same dish every day, and it is still the same dish every day. Therefore, this restaurant should provide at least six different dishes every day. According to the current thinking, we should prepare 5 cold dishes and 30 varieties of hot dishes every day, and then make statistics every month, eliminate 1-2 most unpopular dishes, and add a few new dishes, and control the varieties within 30. The color of dishes should be adjusted according to the season, and at the same time, it should be basically the same throughout the year. In addition to Sichuan cuisine, this restaurant will launch two or three other local dishes every day. And the rice will be soft and delicious, and vegetable soup will be provided free of charge. Dinner also provides a variety of porridge, eight-treasure rice and so on.
This restaurant serves all kinds of drinks at any time. In summer, our restaurant can provide all kinds of cold drinks, such as fruit cups, shaved ice, iced milk tea and so on. Various hot drinks can be provided in winter, such as hot coffee, hot milk tea, hot grapefruit juice and so on. In addition, this restaurant also provides beauty beauty's fruit and vegetable porridge and fruit and vegetable drinks for girls.
The second part is the restaurant's business philosophy, business model and business strategy.
First, business philosophy
The business philosophy of this restaurant is to fully show customers a different us. Mainly reflected in the following aspects:
(1) Other products include honey water, fruit and vegetable porridge, drinks, and the beauty beauty effect of different local specialties every day, so that customers can taste different tastes and feelings.
(2) Other services provide online ordering, telephone ordering and take-away service, which is considerate of customers from the nuances and truly makes customers feel our different services.
(3) The environment is different. The decoration style of this restaurant is simple but avant-garde, simple but without losing its personality. Fully reflect students' personality characteristics and cater to their preferences.
Second, the business model
At present, there are four options:
1. We don't use any meal cards in this restaurant, so we can only spend it in cash.
2. This restaurant has launched a meal card that is only suitable for consumption in this restaurant. As long as it is recharged above 50 yuan during the first opening period, it can be handled free of charge;
3. Our store cooperates with Longteng Logistics Service Center of Institute of Technology to handle the current meal card, but our store is still responsible for its own profits and losses. 4. You can spend it in cash or with our restaurant meal card or in combination with Scheme 1 and Scheme 3. Third,
Business strategy (1)
pricing strategy
The price of this restaurant is moderate among all competitors in the range of science and technology, but it is more cost-effective than the products and services provided.
General bread cake price 1.5-2.5 yuan, milk price 1.5 yuan/cup, vegetarian food price 1- 1.5 yuan/serving, meat food price 2-3 yuan/serving, and various drinks price 2-3 yuan. 5 yuan set meal and 7 yuan set meal are also available. 5 yuan set meal includes one meat, one vegetable and one drink, and 7 yuan set meal includes two meat, one vegetable and one drink.
(2)
promotion policy
Pre-publicity: large-scale, high-intensity, large investment.
Mainly through the distribution of leaflets, leaflets should mainly highlight the characteristics of this restaurant and preferential activities during the opening period. You can get a 5 yuan coupon if you spend 10 yuan in our store three days before opening.
Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, and remind customers of their consumption awareness irregularly through activities. Can sponsor student club activities.
(3)
selling point
Without good service, no restaurant can survive for a long time. Behind the service is the attitude of employees. Only when employees are satisfied can customers be satisfied. Therefore, employees need to be trained and motivated, and they should be trained before taking up their posts. At the same time, stores should formulate detailed implementation, supervision and assessment standards. With satisfied staff, we can provide customers with quality service and dishes. And our service feature is to reflect the specialty from the nuances and put ourselves in the customer's position.
Understand and provide what the guests really need in time. Service service can be subdivided into the following seven aspects:
S = smile, smile, E = expertise
R = wit.
V = VOULUNTEER to help.
I = interest in the problem, actively explore the problem, C = always be polite, E =
Enthusiasm at work
Of course, the above comes from our service attitude, and our special service item is online ordering business (delivery only when ordering food at one time 10 yuan or above). Nowadays, many students rely more and more on the internet, especially on weekends, and even prefer to stay in the dormitory rather than go out. However, the problem of eating cannot be solved. Now just log on to the home page of this restaurant and click "order online".
You can choose the food and quantity you need, and then fill in the dormitory number, which is easy to complete. You can pay after delivering the food to your door. In addition, you can also order food by phone. We have two delivery people specially.
Part III Financial Analysis
First, financing analysis
Sources of funds in the early stage: 80% of parents save about 100000 yuan, and 20% save about 17000 yuan.
Two. The analysis of internal investment start-up funds mainly includes:
1, venue rental fee: 100000/ year.
2. Application fee for food hygiene license and other documents: 2,000 yuan.
3. Site decoration cost: 5,000 yuan.
4. Kitchen utensils and facilities: 10000 yuan, totaling about 1 17000 yuan.
Third, profit and loss analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined. Now it is conservatively estimated that 400 people will consume 2.5 yuan per capita earlier; There are 500 people for lunch and 500 people for dinner, and the per capita consumption of 4 yuan, supper and other drinks 150 people, and the per capita consumption of 3 yuan is 5450 yuan. As shown in the following table:
Operating gross profit margin is controlled at around 35%, with gross profit 1900 yuan. The monthly operating gross profit is 57,700 yuan, the employee salary is 1.5 million yuan, and the monthly net profit is at least 30,000 yuan. The investment will be recovered in about 4 months.