There is a general "light food style" in the catering industry.
With the enhancement of people's health awareness and the acceleration of work pace, people pay more attention to food health while pursuing various tastes and fast food. Simple meals with low salt, low sugar and low oil, mainly vegetables and fruits, have attracted more and more public attention. The consumption habit and concept of "eat enough, eat enough" has gradually changed into "eat healthy, eat healthy". When consumers are addicted to fast food and health management, the appearance of light meal system has undoubtedly brought pain points to users.
As a sub-category of catering industry, "light food" has risen rapidly in the environment of consumption upgrading, but the momentum is strong, especially in first-tier and new first-tier cities. With the rapid development of this sub-format, various new brands and forms have sprung up.
People who aim at light food are the main consumers.
At present, the post-80s and post-90s population in China has exceeded 400 million, accounting for nearly 1/3 of the total population. It is the main force of catering consumption, paying more attention to efficiency and health. The light food industry represented by Jianyi, Jianyi and new tea is increasingly favored.
Deep experience, self-control, living in the future, and outward consumption are becoming the lifestyle that "new youth" are keen on. Insiders pointed out that the price of light food is generally high, but with its high nutritional concept and photographic aesthetic concept, many consumers spontaneously form a second spread, which is also an important reason for the popularity of "light food".
The benefits of a light diet.
Easy to use and fast to eat. It can be said that eating less, eating less, eating less, eating less, salads and sandwiches are the best representatives. Because of the healthy weather, lettuce salad has become the first recipe on the healthy diet menu, followed by hot soup, low sugar, low fat and low salt.
You can eat it online and offline. There are many foods that are not suitable for delivery, such as hot pot, soup and hot food. There will always be a decline in the taste of food due to improper delivery time or delivery, but the main feature of light food meals is delivery, such as hot pot, soup and hot food. , leading to a decline in the taste of food, but the main reason for light food is poor taste. Nowadays, online consumption is all the rage, and simple meals have advantages in eating and packaging.
Simple and easy, healthy and visible. "Light food" is different from simple food. Simple and easy to operate, paying attention to diet health is the biggest feature of this kind of catering. Food can be exotic, or it can be a tall online celebrity food, which is light, fresh and natural. Among them, there are many crude fiber carbohydrates, which are deeply loved by guests.
As a product of foreign culture, light food has not entered China for a long time, and it still has huge development space and full of competitive potential. The capital markets of all brands are promising, but their development is not very smooth. Compared with foreign markets, the concept of light food is more practical and easier to promote the long-term development of light food brands.