Principle of simplicity-images and colors must be simple and clear (that is, simple). Posters give people a simple and natural feeling. Both the color and the designed image should be concise and clear, which can give the audience a high degree of acceptance, make people understand the meaning of this work at a glance, and let people make more understanding and views on this product along this simple color, which really plays a role in publicity.
The principle of consistency-the shape and color of the poster must be harmonious, and there must be a unified and coordinated effect design. Posters, like designing any other graphic art, can easily cause confusion. Therefore, in the design process, designers must implement the whole process with clear procedures.
Clear thinking is a must in design, from the use of design titles, subheadings and materials to the handling of pictures and signs before design, it should be consistent. If there is no unification, it is difficult to have a complete plan and achieve the expected effect, so all design elements must be combined into an organic whole in an appropriate way before creation.
Principle of innovation-Posters should be amazingly innovative in form and content, and have the amazing effect of being a strong person. Modern people have a fast pace of life and faster product updates. Similarly, an ordinary poster may not attract too many people's attention, and the same advertisement may not attract the audience's interest. Whenever and wherever, what you copy and paste is a tone, an advertising word or a system. These designs have caused the audience's aesthetic fatigue.
If you want to make a breakthrough and win the recognition and praise of the audience, you must make great efforts to create creative works and shocking works, so as to gain a firm foothold in the design industry and better promote products.
Skill expression-poster design needs high-level expression skills, which can not be ignored in both painting and printing.
By using simple creative principles, maintaining creative consistency in poster design, coupled with novel creative ideas, we can finally open our minds and express what we want to express with unique expression methods, so that a good work can be presented to the audience.
What should we pay attention to when designing hand-painted POP posters? 1、
Hand-painted popular poster design
Title text
Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes.
2. The text of the hand-painted POP poster design.
① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
3. Hand-painted popular poster design illustrations
The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.
4, hand-painted POP poster design also needs to pay attention to the use of markers.
After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts.
What should we pay attention to when designing hand-painted POP posters? Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
The above is what Bian Xiao shared for everyone.
What should we pay attention to when designing hand-painted POP posters?
More information can be paid attention to.
Sinomenium globosum
Share more dry goods.
How to make hand-painted posters? With what painting? Many things are ok, markers, gouache, watercolors and so on.
It is recommended to use marker or highlighter, because the color is brighter, which is more in line with the conspicuous feeling required by the poster. I like it ~ ~ haha ~
I have been copying paintings without artistic skills. Find more paintings that Mud likes, even if there is only a little place you like in each painting, and then use your intelligence to combine these reasonably.
I really don't know what kind of painting it belongs to. Personally think it belongs to print advertising ~ ~