Always put social responsibility in the first place and shape the character of media enterprise culture construction. As the mouthpiece of the party, the government and the people, media enterprises should put social responsibility in the first place of corporate culture. At present, they should give full play to their role and make corresponding contributions in the great historical process of building a harmonious socialist society. ...

Constantly innovate and create the characteristics of media enterprise culture construction. Innovation is the source of sustainable development for media enterprises. Only by innovation can we truly put people first and take attracting and retaining talents as the primary task of enterprises. ...

Cultivate cultural temperament and create the taste of cultural construction of media enterprises. As a broad cultural product, media information is not simple information, but also carries a mission. It contains the profound corporate culture concept of the media, and its influence and penetration are immeasurable.

Develop both inside and outside to create the brand effect of the media. The brand of media depends not only on the recognition of consumers, but also on the recognition of all employees of the enterprise. Because of the recognition of employees, the brand effect of the media can have a solid foundation.