Middle: 3~5 explosion points

Final: Platinum quality

Many people can't write a script at the beginning of shooting a short video and don't know how to conceive a short video;

The shot content is unattractive, and the playback volume and rate are very low, so there is no interaction.

This short video formula must be remembered!

1. Go: golden three seconds.

Whether a short video can attract the audience, 3 seconds is enough. If you don't attract the audience within 3 seconds and the video is taken away, then your video will not be recommended to a larger traffic pool.

How to make good use of the first three seconds

This will lead to a concept: the pre-explosion point is the psychology of throwing the most exciting part and fierce contradiction at the beginning of the video to quickly attract users to find out.

2. Middle: 3~5 explosion points

After attracting the audience in the first 3 seconds, the following content should provide enough information for users, or be placed in reverse, so that users have enough points to comment. Wonderful comments can help short videos attract more user groups.

3. Final: Platinum quality

The end of a short video is similar to writing a composition with logic, leading to the end, allowing users to read points worth remembering, which is helpful for the spread of short videos.

You can try these three endings:

Reverse ending, interactive ending and * * * ending.