According to the official introduction, CharlieClifford, the founder of Tumi Tumi Tumi Tumin, was a member of the United States Peace Corps stationed in South America. He named his company after the Peruvian god "Tumi" and is committed to building a brand that makes travel easier and more convenient. TUMI was only an importer of leather products when 1975 was founded, but Clifford paid more attention to the innovation of global travel goods. Facing the high-luxury brand LV and luggage brand Rimowa at that time, Clifford, who also locked in high-luxury goods, welcomed the innovation of this brand and even the luggage industry.
Compared with other luxury brands, TUMI has no eye-catching appearance, but it is durable and versatile. The most famous is its black soft elastic nylon. TUMI is used on the bag body, boasting that it can withstand the high-speed friction test of 3500 revolutions, with free maintenance within 1 year and paid maintenance within 5 years. So far, the brand has more than 30 patents for design and technical breakthroughs.
20 12 April, TUMI Group was officially listed on NYSE, becoming the second fashion brand listed on NYSE after MichaelKors brand. It is also the season of warm spring in bloom. On March 3rd, 20 16, Samsonite () announced the acquisition of TUMI Group () at a price of 26.75 USD per share, totaling about182.4 billion USD, thus announcing the integration of the leading luggage industry.
There is no "rotten street" in the integrated TUMI. TUMI continues to take the high-end luggage route in the market, but the Alfa series launched in 2008 has become TUMI's iconic model. According to the official data of 20 18, TUMI brand has been successfully sold in 1 0,900 specialty stores and authorized dealerships in more than 75 countries around the world.
As a man, choosing a "practical" bag is more important than "beautiful". The author's first TUMI bag is TUMIXMINI shoulder bag starting from 20 12. At that time, because I loved the city of London very much, and the price of this bag was less than 200 dollars, especially on the original durable material, I painted the waterproof paint of the British flag and used the eye-catching "British blue"; The bag body adopts the popular two-in-one practical design at that time. When the outer bag is opened, it can be used as a shopping bag; when the inner bag is opened, it can be put into 13 emergency diving goggles and bathrobes; and smart phones, notebooks and pens can be put into special compartments.
To get a general idea, this backpack was designed by TUMI creative director VictorSanz. A few years later, Apple just launched the company's thinnest 12Macbookair. Combining the two, this backpack that can hold a computer but is not heavy is still a must for me to go out every day. While writing this article, I am shocked that this shoulder bag has been used for 8 years. The practicality of this TUMI bag is self-evident.
The author has been to the production bases of the brand in Chinese mainland and Thailand, and saw that each TUMI bag has more than 250 production processes. Surprisingly, the production terminal of each component has to be tested by a special person before the final assembly. The process is so complicated that employees in each production line have to pass the "exam" before they can get on the computer. Moreover, TUMI bags produced by these production lines have to pass safety sampling inspection, as well as multiple tests such as high temperature, high humidity, pulling and friction, and can only be delivered after being confirmed to be really ok, which also makes PANDA KID trust TUMI bags deeper.
Now TUMI has many products, such as backpacks, suitcases, accessories and so on. , covering men and women's business, tourism, leisure and other fields. There are hundreds of choices, such as backpacks, computer bags, leather backpacks, shoulder bags, briefcases, diagonal bags, wallets and handbags. TUMI bag has also made a breakthrough in material and fabric technology. Compared with the single image of black in the past, the latest TUMI products use various colors, such as this year's VOYAGEURJustincase Tote bag, ALPHABRAVOCampbell storage bag and tuna diagonal bag, which have obvious changes in color and design.
As can be seen from the spring and summer of Tumi 2020, the brand-new TUMIHarrison series Warren backpack adopts the combination of military green and goose yellow, and the backpack can put down 15 emergency goggles. There is a quick access pocket on the back, which can easily access the mobile phone or keys. The same series of Dante multifunctional storage bags, which are practical and fashionable, are obviously different from those of sports brands on the market.
Facing the needs of women, the Sterling backpack and Meadow backpack of TUMIDevoe series in spring and summer of 2020 are all dominated by blue, which echoes the Larson backpack, Ford backpack and Hannover thin briefcase of TUMIArrivé series, creating a strong "lover" atmosphere.
For home users, the latest Carson backpack in TUMIVoyageur series, in addition to its famous lightweight waterproof fabric and internal design that can accommodate a laptop and many clothes at the same time, together with the famous illustrator VictoNgai in Los Angeles, skillfully made blue and black into unique camouflage patterns this year, creating an atmosphere for daily travel, which is the strength of Samsonite design team.
PANDA KID believes that even though TUMI Group has experienced many internal integrations, this fashion brand from new york is immortal. With its durable advantages and more changes in design and sales channels, it is believed to be a good product worthy of continuous locking. Besides TUMI, which brands are PANDA KID fans concerned about? Please leave a message in the comments section. PANDA KID will continue to bring you more exciting content.
How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.
There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.
Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.
Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.
What are the design styles of suitcases? (1) Material _ Material refers to the combination of material, texture and variety of luggage, which is one of the elements of leather design. Guangzhou luggage wholesale leather is the main material of luggage products, including genuine leather, reclaimed leather and artificial leather. Each material has its own characteristics and strength, which directly affects the process effect, process treatment and durability of parts. In this industry, all kinds of textile materials are matched with leather, also known as leather products. (2) Whether the geometry looks attractive depends mainly on the front shape of the geometry, but for designers, the shapes of the sides, the top and the bottom all play a very important role, and each surface affects each other, so designers need to carefully combine them to make each shape beautiful, generous or attractive. Guangzhou luggage wholesale _ luggage handbags have traditional shapes such as rectangle, square, trapezoid, circle, semicircle and hexagon. , as well as the waist shape, gourd shape and various round and square variants of traditional shapes of beautiful women in the new era. Following thousands of years of cultural traditions, human beings tend to have a preference for traditional shapes, while modern men and women in the new era prefer some "broken" shapes. (3) Structure _ Structure refers to the organic combination of the exterior and interior of a product through various ways, which refers to various structures of devices made of luggage, handbags, wallets and other objects by different processes. It reflects the technical characteristics of a product, as well as the use function and performance of a product. For each structure, practical and decorative design methods can be used. The utility structure refers to the inserted bag or attached bag outside the main bag, the interlayer or some special components inside; Decorative structure is only for the needs of design itself, and it is not practical. (4) Accessories _ Breaking the oval pipa back to the airport is one of the most important contents in luggage design. Accessories include practical accessories and decorative accessories. Their main materials are alloy, pure copper, steel, plastic, wood, leather and so on. They are made by electroplating, color spraying, sanding, glue grinding, laser (that is, laser), carving, branding and other processes. _ Doors and doors invade women, and their shapes and patterns can make people imagine, including handles, switch locks, zippers, feet nails, pull rods, pulleys and so on. Luggage Wholesale Guangzhou Leather Market Luggage Wholesale Plaza Leather City is only ornamental, not practical, and can also be made of various materials. _ gnawing shrubs, cutting gates, opening alleys, and putting tickets, so as to replace the simple logo hardware, integrate logo into practical accessories, and create a new atmosphere and new effect that reflects a brand awareness. Source: International Luggage Design Online