Barbie was born on1March 9, 959. It is a "virtual character" created by Ruth Handler. At first, it was just a blonde doll. With the changes of social culture, new varieties are constantly introduced, and furniture and mobile phones are derived. It has become a brand and even a cultural phenomenon.
Barbie appeared in various TV movies, the movie version of Barbie was released by Universal Pictures, and Barbie and her boyfriend Ken also appeared in the 20 10 Disney animation Toy Story 3.
2 1 century, the craze for collecting Barbie has reached an unprecedented height, and the coolest collection version is Harley motorcycle series. At this time, Barbie and Ken both put on Harley motorcycle suits and became rock teenagers riding motorcycles.
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Barbie's Road to China
In 2009, the 50th anniversary of Barbie's birth, Barbie's first flagship store in the world opened in Shanghai. Richard Dickson, global senior vice president and general manager of Barbie brand, thinks that Shanghai, as the most modern and advanced city in China, setting up the first flagship store is the best choice. Shanghai, an international metropolis, will have global cultural influence.
2011March, Barbie's first flagship store in the world in Huaihai Middle Road, Shanghai was closed. Wang Junfeng, general manager of Taibabi (Shanghai) Trading Co., Ltd. stressed that closing this flagship store does not mean weakening the China market, but that in the future, the company will focus more on brand management and interactive activities in major cities, including charity activities.
In 20 15, Mattel established the first play laboratory outside the United States in Shenzhen, China, to observe the play process of children in China. In the cultural atmosphere of China where parents pay more attention to learning, Mattel has launched a new violin soloist Barbie doll, which costs about 13 USD. However, Mattel did not disclose the sales figures of Barbie dolls in China.
References:
Baidu encyclopedia-Barbie
References:
Baidu translation-Barbie