Soft text is an advertisement. Believe it or not, this is really an advertisement. It's just whether your writing is good or not, and whether you can package the advertising content more implicitly.

If you want to write a good essay, you have to prepare three things, and then the rest is up to you.

Keywords are the things, activities, products, materials or other things you want to promote.

A proposition is your idea. Don't think you can just write casually. Of course, you can do whatever you want, provided that the editor is willing to accept it.

Typesetting is the simplest and most basic thing, but it is something that many people who pretend to be insiders can't do well.