What will the marketing pattern look like in 2023? We can't foresee the future, but at least we can grasp the trend. The data shows that there are 3.7 billion social media users worldwide. Socialization has become a part of people's daily life, and social media is also a key tool of marketing strategy. # Live broadcast will become the mainstream form of social media. 68% of social media marketers said that video is the most effective marketing form, while 59% said that live video is the most effective form. By 2023, 96% of investors intend to spend the same or more money on live video. 9% of the respondents said that among all forms of social media, live video has the highest return on investment. The live broadcast enables the brand to establish direct contact with the audience, and the topics discussed range from the current hot events to the brand's position and views on these issues, and then to the products and services themselves. The authenticity and interactivity of this form are unmatched by other forms. The live broadcast may be interspersed with some expert opinions, questions and answers, guidance and entertainment activities. # Tik Tok remains the brand's preferred social media platform. Tik Tok became popular about four years ago and created a new media. Brands can establish contact with consumers through Tik Tok without making consumers feel that they are deliberately marketing. Tik Tok currently has/kloc-0.5 billion global users, catering to the needs of a large audience. Last year, Tik Tok launched a series of advertising and marketing functions for enterprises and creators to maintain their competitiveness in social media, so as to ensure the best quality content, attract the largest number of users, creators and brands, and continue to cooperate with them to achieve marketing purposes. 67% of marketers plan to increase their investment in Tik Tok in 2023, while 65,438+00% of marketers plan to invest the most money in Tik Tok in 2023. # Most marketers use 3-5 social media platforms. Among the social media marketers surveyed, 64% use 3-5 social media platforms, 1 1% use 1-2 social media platforms, and 7% use 7 or more social media platforms. Operating on three or five platforms at the same time, brands can expand their audience range, and marketers can effectively interact with each audience, while maintaining high-speed creation of high-quality content. Before a brand decides to conduct social marketing, please answer the following questions: How many social media marketers are there in your team at present? Which platform groups best meet the brand's target audience? How long does it take to master the marketing strategy of each platform? Which platforms will not bring benefits to the overall marketing strategy? Which platform's content can be adjusted and reused? # Online celebrity marketing will change from a trend to a general strategy. When global marketing professionals were asked how to choose their investment plans in 2023, 34% chose online celebrity marketing, ranking first, higher than other trends such as mobile web design and short video marketing. At present, 57% of the respondents who use online celebrity marketing say that online celebrity marketing is effective, and 46% of the respondents plan to increase their investment in online celebrity marketing in 2023. In addition, 1 1% of the respondents said that online celebrity marketing is the way they have tested with the highest return on investment. More than 56% marketers who invest in online celebrities choose to cooperate with George W. Internet celebrities. # Video marketers will continue to use short videos. Short video is the second effective trend used by marketers at present. Short videos don't need to consume too much network traffic, which is in good agreement with the fast-paced attention characteristics of network audiences shown by various demographic data. At present, more than 365,438+0% of global marketers invest in short videos, and 46% of them think this strategy is effective in terms of effectiveness and participation. In addition, next year, 89% of global marketers plan to continue or increase their investment in the short term. With more competition, content and networks than ever before, please remember the following key marketing steps on how to formulate social media marketing strategy in 2023. 1. Set marketing objectives. What do you want from social media? According to the SproutSocialIndex report of 202 1, the most common social goals are to improve brand awareness (58%) and community participation (4 1%). Determining your social goals is the first step. Your goal will determine your social media marketing strategy and how much time and energy you need to invest in the activity. What really matters is that you set realistic social media goals. Improve brand awareness, generate leads and sales, expand brand audience, promote consumer participation and bring traffic to the brand. Please keep your social media marketing strategy simple, instead of complicating it with too many goals, because it may distract your attention. Choose one or two goals and build your team around them. 2. Studying the target audience Only 55% of marketers use social data to understand the target audience, which can be said to be a huge opportunity. You can quickly understand your audience through related tools and market research data. Remember: different platforms attract different audiences. What networks and types of content should your brand publish? For example, Xiaohongshu is a grass planting platform, and female users are obviously much more than male users. Weibo is a hot square with all kinds of latest hot news information every day. Tik Tok is a platform for pop music. Focus on platforms where your core audience is already active. Do your homework for your existing social media audience. You can also supplement your social media insight with other valuable data. This includes your CRM, your customer service platform and even your best-selling products. 3. Establish key performance indicators. No matter what your goal is, your social media strategy should be data-driven. This means focusing on important social media indicators. Instead of focusing on some false indicators, it is better to mine data consistent with your goals. Please look at the following indicators: Delivery rate: How much of your content really reaches users? Clicks: Track the clicks of activities and understand the reasons why customers buy. Participation: the total number of social activities divided by the number of people, forwarding, likes and comments. Topic Tags: Which tags are most closely related to your brand? Emotion: This is the user's reaction to your content and brand. Effective social media marketing strategies are rooted in numbers. In other words, these numbers need to be placed in a context consistent with your original goal. 4. Create attractive content Your social media marketing strategy depends on your content. To help narrow the scope of content and innovate content, here are some social media trends to consider. Stories make your social media more personalized and especially valuable. For example, consider how to report an event with a story, or take your followers on a trip. Short video 54% of marketers said that video is the most valuable content type to achieve social goals, and short video occupies a dominant position in the social space of all platforms. With the advent of the post-epidemic era, personalized and humanized content has become a cornerstone of social media marketing strategy. Professional advice: Conduct competitive analysis to help your content stand out. Research your competitors before creating content. Find your most valuable keywords, phrases and industry terms. Then, see how their social channels compare with your own promotion strategy. And adjust their activities according to the conclusion. 5. Keeping Timely It can be said that timeliness is more important than ever for marketers. You should not only launch fresh content regularly, but also "serve" your followers at all times. 47% people think that strong customer service defines the first-class brand on social networks. On social media, as a brand, you can gain respect by communicating with your audience. That's why social customer care is so important for brands that want to improve audience awareness-news about quality services spreads quickly. Whether using compliments or answering questions, enterprises should not let customers down. According to our research, social media is the first choice for consumers to share feedback and contact service problems or questions. Most users believe that brands should respond to social media information within four hours. 6. How to improve the effectiveness/ineffectiveness of evaluation? Many social media are a trial-and-error problem. Monitoring the indicators behind your activities in real time enables you to make small adjustments to your social media marketing strategy, rather than making comprehensive and time-consuming changes. Many correct practices of social media marketing begin with diligent data collection. Then actively use these gains to provide information for your next strategic reform. 7. Inter-departmental collaborative social media teams have unique advantages in understanding customer sentiment. You are the eyes and ears of your brand on the Internet. These insights not only provide information for marketing strategies. They can change your business. In 2023, excellent social media teams will cooperate with different departments. Which departments can benefit from social data? Human resources We are in an extremely competitive job market. Cooperation with human resources department can attract stronger and more qualified talents. According to statistics, in the future, 90% people expect social interaction to become the main communication channel for contacting customers. Sharing social insights with your sales department can make salespeople work smarter in the increasingly digital customer journey. Products and Sales When managing your brand socialization, you will receive a lot of suggestions about products. Through social media management tools, you can refine this information into useful insights for your product or marketing team to use. These insights can complement the existing road map research and create a customer-centric plan. The member profile contains (as shown in the figure) additional information and members * * * Enjoy some information display clothing product planning -OTB market research fashion trend price system product structure explosion design inventory 2023 spring and summer sports bra swimsuit fashion trend clothing design product planning reference inspiration material 2023 spring and summer women's fashion trend report product planning reference inspiration material 2023 spring and summer men's fashion trend report product planning reference inspiration material collection 2022 autumn and winter women's fashion design trend report product planning reference spirit Feeling material 2022 autumn and winter sports bra swimwear fashion trend clothing design commodity planning reference inspiration material e-commerce commodity planning template new planning price cost line trend color fabric development product commodity planning commodity structure planning template large commodity planning case system construction commodity operation roadmap latest single store commodity operation management clothing commodity operation management video tool template clothing commodity operation management annual work summary and planning clothing commodity operation management strategy case. E-commerce commodity operation management store refined commodity operation management digital store commodity operation management commodity operation management related information commodity operation management system building clothing store group goods and goods, product styles and styles, popular colors, matching buyers, store display and color matching, wearing information, video store product portfolio is the driving force for success. Learn to analyze store operation information, upgrade video teaching stores, reduce inventory, improve profitability, and retail-oriented stores-how to use WeChat to market practical clothing terminal stores, store commodity analysis tools templates, digital store commodity operation management network store operation DuPont analysis store diagnosis examples templates, business personnel store management manuals, forms, store inspection forms-completely liberate the store manager! Methods to improve store performance: profit and loss analysis and passenger flow forecast of secret stores; Management of modern shops; The new retail profit of the store; The art of war; Store management; Excel materials; Store management related information; Commodity management; Goods distribution template; Product life cycle management-commodity management; Yang dajun; Fashion buyers; Clothing display video course; Procurement; Video teaching of business negotiation; How to improve personnel training and supervision technology in clothing industry? Now store sales promotion, clothing store management and performance improvement kpi team activities with wolves, tips for training marketing experts, merchandise flow and merchandise management of clothing stores, personal image design elements of clothing stores, new ideas for sales operation of clothing retail enterprises, digital diagnosis and performance improvement of clothing stores, promotion and landing strategy of performance management, merchandise classification and distribution strategy and management essentials of stores, current clothing store management secrets, clothing sales objectives and performance management, how to coach employees and guide store sales? Why can't your shop make money? New ideas of on-site management for new employees. The basic management, sales management and operation management of clothing commodities break through the bottleneck-enterprise profit multiplication method. Basic quality of clothing shopping guide and communication strategy with customers. Category cognitive efficiency determines business efficiency. God taught you to play Excel. How to build an efficient e-commerce brand and culture, how to do marketing and channel management, and how to sell personal brand content have become the secret of sales elites. The concept of making money that ordinary people can implement, the aesthetic marketing of jewelry collocation, the efficient planning of human resources, the practical operation and implementation strategy, and the way for entrepreneurs to master management, how to identify and eliminate the waste in production efficiency? Introduction to EXCEL, how to use Gantt chart to better implement practical beauty class, and teach you how to make up quickly, relieve stress and rest. High-definition teaching video Excel 20 1 16 Video Tutorial Mobile Age Community Marketing Super Whitening Course, which makes you whiten and shine, makes you proficient in Excel courses, and makes it easier for you to get promoted and get a raise. Skills necessary for interpersonal communication in the workplace: China meridian bodybuilding, breast enhancement, weight loss, face-lifting and aphrodisiac, making you beautiful from head to toe! The refined management of retail stores can easily realize Excel advanced marketing from Xiaobai to master. How did Tiejun build the first logical practical lesson in life? 12 tricks let you see through! You are doing very well. Learn fast! Zero-based circle of friends marketing practice: your circle of friends is worth millions. How to make better use of time? Shen Da teaches you the most practical time management skills! EXCEL PivotTable video combat, let you quickly master the simple and practical fashion wear and class, and take you out of the work report of the star-studded professionals easily. How to use data-driven products to operate the necessary learning materials (non-courses) for human resource management? Is it difficult to show the skills of clothing color matching and password close to the end customers? The way to make money from the art of war of Ali's first three axes is the ultimate S-slimming exercise, and the bumps are in your hands! Mastering core competence and becoming "excellent finance" is as simple as that! My monthly salary is 3000 yuan, which is countered by EXCEL. I earn more than 10 thousand yuan a month, with 500 sets of EXCEL templates attached. I am proficient in store operation, store opening and daily management, store retail management-how to apply target management to improve store performance. . . . Join members to watch the order structure-quarterly sales analysis and quarterly purchase structure plan-distribution plan and actual distribution template of a new clothing store (XXXX store)-commodity operation system construction-full-link commodity operation system-case commodity management-weekly update. Commodity inventory plan-clothing commodity operation management-seasonal commodity single store loading plan commodity management-clothing commodity category purchase list model table clothing commodity operation system construction-week. Category Reexamination Report Clothing Commodity Management Idea Diagram Suggestions refer to a company's commodity management-quarterly demand master table template, annual overall commodity core issues and operational planning suggestions. Collection should refer to a company's commodity management-quarterly demand master table template shoes and clothing store terminal operation data analysis clothing commodity planning system construction tutorial clothing commodity life cycle management commodity management-new every week. Commodity inventory planning completes the construction of commodity operation management system-it is the profit of this commodity operation management-sales compensation, deployment and integration of spring and summer commodity planning and series of development cases, It is suggested to refer to OTB procurement guidance and analysis of clothing commodity procurement, refined clothing commodity management-terminal analysis table, terminal data insight analysis report, a company's commodity management-quarterly demand master control table template, suggestion collection, reference to terminal store problem diagnosis and performance improvement strategy, a company's Tmall 6 18 Zhong Da promotion activity planning, clothing commodity management thinking map, suggestion collection, and reference to commodity operation system construction-commodity full sale week. Period Management Manual Quarterly Commodity Plan General Report of Brand Clothing Commodity Life Cycle Management System Construction of Large Commodity Plan-Analysis of Sales Cycle of Single Product and Category How to Make Distribution Plan of Clothing Store-Ordering Technology of Retail Store-Product Life Cycle Article Store Inventory Management and Scientific Ordering Weekly Commodity Operation Analysis Weekly Commodity Operation System Construction-Product Life Cycle Management Manual PDCA Cycle Management Commodity Management in Clothing OTB Purchasing Guidance and Analysis of commodity patrol plan commodity operation management-clothing commodity sales, allocation, integrated operation inventory management clothing commodity OTB structure planning clothing commodity planning system construction-. Brand customer portrait analysis refers to the weekly meeting of commodity management-meeting process, spring and summer commodity planning and series development case suggestions refer to the construction of clothing commodity operation system-weekly meeting. Single product operation report collects the latest winning merchants' new retail lore mode. Clothing enterprises effectively formulate annual business plans, which is worth learning to build the most comprehensive provider of commodity operation management information video course system. The monthly report on product operation and retail suggests collecting and referencing the terminal operation data of shoes and clothing stores, analyzing the order planning template of shoes and clothing stores, analyzing how to develop and plan the terminal operation data of shoes and clothing stores, and collecting and referencing the annual overall product core issues and operation planning. Clothing product operation management-daily follow-up analysis template, terminal store capacity analysis and SKU calculation report case, enterprise clothing display skills, shoes and clothing monopoly, "five in one", grasping product information, and suggesting learning to plan products in spring and summer. And series development, it is suggested to learn the clothing commodity planning system from the retail point of view, to the commodity operation management of an enterprise, to the latest commodity daily operation management, to the clothing commodity planning-OTB market research, fashion trends, price system, product structure explosion, design inventory, to build a tutorial to analyze the sales data of the company's clothing commodities, to collect and refer to the order management manual of a sports brand, and to control the quarterly demand. The analysis of ordering and purchasing of a clothing company guides the enterprise's commodity operation management how to quickly become a qualified salesperson. Construction of clothing commodity operation system-belt, category structure planning, flip commodity planning system construction-commodity sales data analysis, clothing commodity planning-OTB market research, fashion trends, price system, product structure explosion, design inventory, how to make scientific purchase plan and single store commodity management sportswear.