Brother press: The trainee introduced today is called Dao Dao. She graduated from class 2 1. Both undergraduate and graduate students studied Russian linguistics, and after graduation, she also worked as a professional counterpart. At the moment of the epidemic, in the eyes of many people, they would choose to keep their jobs first, but they decisively chose to change careers. Through her own efforts, she got the Offer of new media operation positions of three companies within eight days on the job search road, and joined her favorite company. Next, let's listen to his sharing ~ 1. Introduce yourself and go directly to do professional foreign trade work after graduation. In fact, foreign trade work is essentially sales, usually a traditional industry. At that time, it was because when I was doing sales work, I found that I liked operating accounts very much. I want to do creative work, and I can freely exert my subjective initiative instead of becoming a language tool, so I decided to change careers. Halfway through the 7-day experience class, I chose to sign up for the formal class. When I first entered a semi-private school, I was still working. Because the content of my study was very dry and it took a lot of time to get in touch with new ways of thinking, I chose to leave my job and spent three months concentrating on studying theory and doing practical work. Finally, I also became an "excellent graduate" of a semi-private school. On the eighth day of applying for a job, I got Offer for new media operation positions of three companies. For the first time, I only need 9 yuan to learn the 7-day Growth Plan of Full-stack New Media People. If you want to change careers, it is recommended to take an introductory course first. Second, the little red book account experience sharing 2. 1 Describe the account. Let's disassemble this account with everyone. The account's reading volume is 40w, and the number of fans is1.3w. It is concluded that the fan conversion rate is 3.25%. The average powder conversion rate of an account is about 0.5%, so I created an account with super high powder conversion rate. Share another formula of powder increase: powder increase = flow * fans pay attention to conversion rate. Secondly, let's take a look at the background account diagnosis. There are basically four dimensions: watching/pink/posting activities/interaction. 1) watched more than 68% of similar authors; 2) Zhang Fen is also more than 54% of similar authors; 3) Similar authors with posting activity higher than 92%; 4) The interaction is not well done, so it is less than 53% of similar authors. 2.2 Basic operation of the account So if you do it again, how do you create an explosive account yourself? I am divided into two levels: operation and content. Through the analysis of the four dimensions of account diagnosis just now, at the operational level, we need to keep posting active at 2: 2.2. 1 At that time, my account did not stop updating within 3 1 day, which brought users the pleasure of continuous updating. But I think it will be tiring for the creators, and it is actually possible for us to keep a fixed update frequency. 2.2.2 Continue to interact with fans, and we can maintain a high response rate in the face of comments and background messages. At the same time, you should also use this account to brush other people's notes and make more comments. Comments are generally about 15 words, which can keep the account active and improve the account weight. For example, my account is a professional blogger, and I will brush some amateur recruitment notices and career change notices, and leave a message at the bottom of my notes. This is conducive to the official positioning of our account by Xiaohongshu. 2.3 Note content production In the note content production, we must understand that the explosion does not necessarily mean high powder conversion rate. For example, you are wearing a category, but at the same time you are pursuing practical things. Who are the users who have explosions but like explosions? They all brought practical things. So this part of the audience will naturally not care too much about what you wore before. In this case, you can substitute it into the user's viewing logic to think, and it won't bring many fans to your account because you have an explosion. 2.3. 1 How to make a high conversion account 1) Is the account positioning correct: In which category, we will focus on the keywords of this category. The correct positioning of the account number is like the foundation laid when building a house, and it cannot be changed at will. 2) Vertical content: The content is to keep repeating the same thing, which meets the constant pursuit of the audience. When a user sees your notes, he may click on your home page and find that he is doing this kind of content, which will improve the conversion rate. 2.4 How to create a critical essay first share a critical essay formula, critical essay =5 1% topic +49% content. Why do you want to allocate it like this? The core essence is: topic > content. As you can see, the best data of my account is actually the first one, and the final reading volume of a single note data is 2 1w, which is 6k after calculation. This is because we found the right topic in the early stage and the data gave us the result. 2.4. 1 Three processes of content production 1) Topic selection: Establish your own question bank, or make good use of the little red book search bar; 2) Content: For an unfamiliar industry, if there is no in-depth content precipitation or promotion, there are skills to make good content. For example, look for references written by others, or follow the golden principle of writing; 3) Release: I divide the release into three points, because if you see a note as an audience, the click rate will also be affected by these three points: title/cover/release time. Suppose we are engaged in the track of yoga fitness, and we need to make a "yoga" related account and substitute it into this situation. I explain my ideas from three points: topic selection/content/release. 2.4.2 Hot Topics 1) Data platform: From a big perspective, you can see what hot topics in this industry have been in the past 30 days or 7 days through the data platform (Qiangua/Grey Dolphin/Hong Xin) and put them into the topic database. 2) Analysis of competing products: Because we have created an account from 0- 1, the number of bloggers and fans of the target account is controlled at 10-20w, which ensures that we can learn from and imitate it. After finding the benchmark account, look at the topics with better data in his popular notes and include them in our topic database. 3) Little Red Book Search Column: Extract Keywords: If I want to do yoga, I will enter the word "yoga" in the search column. If I find the hottest, I will jump out of the notes with the best data. We can see the title, and then extract the two key words "thin thighs" and "introduction to yoga". List the priority of topic selection: that is to say, we have a question bank, but which one should we write first? First look at the date of the note and find the latest explosion; Second, look at the data in the notes. The more likes, the better. One last thing to note. Under the same topic notes, the more praise notes, the better. What do you mean? You can look at these two topics "Introduction to Yoga" and "Sleeping Yin Yoga". Let's look at the note data. The average notes of Sleeping Yin Yoga are above 5w+, and the hottest posts under the topic of Introduction to Yoga are only 1.2w, so we give priority to the subtopic of Sleeping Yin Yoga. The principle behind it is that a large number of explosive articles mean that this topic is liked by everyone, and the system is willing to recommend it/conversely, that is, the system does not recommend it, and the audience is not high. This kind of topic is classified after judgment. 2.4.3 Explosive content 1) Find reference content in three directions: refer to competing content from other channels: official account of WeChat/Zhihu/Post Bar, etc. And find the translation software: DeepL, but you must pay attention to learning from it, not copying it. The platform has a high degree of protection for originality. When promoting, you must remember not to distribute multiple accounts with the same content at the same time. 2) Writing follows three principles: expository/viewpoint-oriented content: ensuring that viewpoints and arguments are clear enough; The narrative content and story context should be clear (main line, time/person/place, etc.). ); The inventory summary content and inventory framework should be comprehensive and clear; Express around the user's perception. If you want to throw out your own opinions, you'd better bring a lot of factual descriptions to make the content easier to understand. Refine and summarize your own content keywords, and the content is clear at a glance. 2.4.4 Explosive title 1) Observe yourself: think from the user's point of view, take yoga as an example, see which keywords will be attracted when you brush the related content of Little Red Book Yoga, and include these keywords in the title library in time; In addition, if your account does some output, you can also put all your titles and notes in a table, record the reading volume and praise data of each article, and summarize which words are sensitive to your audience, which can be used repeatedly in the future; 2) Look at the target account: the question bank refers to several dimensions: explosion title/favorite data/title composition, which needs to be refined by yourself. Finally, see if it has emotional words. Believe me, when you store certain data in the question bank and extract their emotional words and content composition, you will find the rules and routines. 3) Open your mind: If you want to get inspiration from other channels (WeChat official account/Zhihu), you must understand that the content must start from the audience's point of view. Maybe they don't have the habit of using little red books, but pay attention to the official account of WeChat, so it is also a good way to open their minds and find the title. 2.4.5 The core meaning of eye-catching cover is that the information expressed on the cover is clear enough. I also have some tips to optimize the cover: 1) Content: Your keywords should be displayed; 2) In presentation: We should make the cover smaller and read the words clearly. 2.4.6 release time 1) fan activity: check the fan activity of bloggers on the same track; 2) bloggers on the same track: check the tips when bloggers on the same track release to add another account. There is a fixed release time of abstracts on the Internet. Personally, I think it is necessary to analyze specific problems. The release time of each track is different, so it is recommended to look at the user data corresponding to the background bloggers and when it is the most active. Third, job-seeking experience sharing. I'm in a job-hunting class, and I follow the rhythm of the class. On the eighth day, I have got three jobs. Then I recently applied for a job and got five offer in eight working days. Here are three points to share with you: 3. 1 confidence. Everyone should believe that after you have taken the actual combat class, you have actually mastered all the basic operational knowledge+actual combat experience systematically, and you also have a scientific operational solution. What we lack is only work experience. After growing up in this period of work, I found that most of the skills in my work were actually learned in actual combat classes. 3.2 What do packaging employers think of us? Resume and portfolio must be prepared. Be sure to keep up with the progress of our job interview class and follow the rhythm of the big army. There will be no problem. At the same time, you should constantly optimize your resume keywords, so that your favorite company can see you better and have an opportunity to communicate and show yourself. 3.3 Rational choice to build a job-seeking class will bring you full job preparation, and you will definitely receive 1 or even more offers, but the choice of the next offer depends on yourself. I suggest choosing a well-paid company, which will make you stay longer and have enough personal time. We should live, work and grow on the road of operation. Finally, if you want to learn the new media operation at the grass-roots level, Senior Sister suggests learning the 7-day Growth Plan for Full-stack New Media People and taking the required introductory courses to help you improve the comprehensive ability of new media skills. 9 yuan is the only place to study for the first time. The original price is 299 yuan! Discount countdown! Small class teaching, only the last 10 places are left! Scan the code to register for the position.