The essence of the spire problem is: poke the consumer's wound first, and then apply more than 100 bonds to ta to make it heal.
How to do it specifically? A formula is given in the explosion: practical trick formula = "painful scene"+serious consequences+easy solution.
1- Describe the painful scene first: The more painful it is, the more you expect someone to help you.
Painful scenes, the more specific, the more painful the better.
Don't write "bad speech", but write "I forgot my words when I gave a speech", "I dare not look at the audience when I stand on the stage" and "I tremble when I get on the stage"
Don't write "fat figure", write "belly is full of meat" and "after 35 years old, there is only one sagging abdominal muscle on my stomach"
Don't write "I can't skate", write "I can't stand up with my shoes on."
-Don't write "Little white shoes are hard to wash". Instead, I want to write, "Little white shoes turn yellow and old after being washed twice."
-don't write "the window is not easy to wash", but write "the gap in the window has not been cleaned for two hours"
2- Give a "simple solution"
For example, "Handdisabled Party Welfare: You can give yourself a new hairstyle in 5 minutes", telling consumers that it only takes 5 minutes.
The harder the problem, the more painful the scene, if the solution you give is simpler; You can create a great sense of contrast and attract more attention.
Like these:
With a monthly salary of 5,000 yuan (it is impossible to buy a house by yourself), you can easily buy a house in Suzhou.
After graduating from technical secondary school (low education), he only relies on the official WeChat account, earning 654.38+ 10,000+(high income) a month. What's his secret?
Third, the case analysis
Yida browsed many official WeChat accounts and platforms, and summarized three common areas of such titles: life coup, course recommendation and good goods recommendation. Let's look at specific cases.
1- New Year's gifts │ tardiness can also be read in 1 year 100 books.
-painful scene: late procrastination
-Solution+specific time expectation: 1 year will read 100 books.
-Timeliness: New Year gifts
2- You and your husband can never save money? CCTV financial experts give you three suggestions.
-Can't save money &; Can't manage money (specific pain point)
-CCTV experts +3 suggestions (authoritative solutions)
3-"Director of Fashion Group: Clever use of steamer, 100-yuan goods can be ironed into luxury goods"
-Fashion group, in fact, it is better to be specific to "Dior ...", which is a "big-name protagonist"
-Painful scene: 100 RMB commodity
-Solution: Hot and luxurious texture
4- "Rhinitis doctors always do these three things when they keep sneezing! 》
-painful scene: rhinitis sneezing nonstop
-Solution: Doctors can do these three things.
Expensive facial cleanser can't save your skin? Learn the secret of female stars washing their faces!
-painful scene: hopeless skin
-Solution: Female stars cheat.
6. Wear new shoes every day and learn these four tricks. The problems of yellow shoes, stains and water immersion are gone!
-Painful scenes: yellow shoes, stains, water immersion.
-Solution: 4 tips for wearing new shoes every day.
7- 10 second! Change your dirty and yellow little white shoes into new ones! Wipe it clean!
-Painful scene: Little white shoes? Dirty and yellow.
-Solution: 10 second, one by one, specific to the method.
Representative platform: cool
1-He looks ordinary, but his voice has been cured110,000 people. He said that every 30 minutes, everyone can make money.
2- How did those women who were destroyed by small thick legs practice swan legs?
3- My 30-year-old girlfriend, with a monthly salary of 5,500 yuan, wants to give up on herself and earned 1 10,000+this year.
4- No injections, no medicine, 2 cups of natural breast enhancement for 6 months.
5- no flattery, no back door, five consecutive jumps of state-owned enterprises in two years, she only does well. ...
6- Don't go on a diet, don't go to the gym, and help 1087 people dump meat for 30 days. What's her trick?
7- Graduated from technical secondary school, only relying on official WeChat account, earning 65438+ 10,000+per month. How did he do it?
Litchi micro course
The more you yell, the worse the child will be! (Specific painful scene) This is more useful than yelling at you for a thousand sentences! (Effective solution)
Lose 20 pounds a month, and lose 60 pounds in 8 months without rebounding. What's her secret to losing weight?
Youzan shopping mall
Don't grind your feet, don't lose your heels, wear high heels that can run! American Wayne Flex high heels (directly point out the advantages and solve the painful scene)
Go against the sky 1 minute to finish two bedrooms? ! Don't bend over and get your hands dirty (point out the advantages directly and solve the painful scene)
The little belly is gone! Thin waist, hide meat, correct hunchback, and lose weight immediately after wearing it 10 kg.
Miss Lola
People with taste never bump bags | A treasure 15 recommended by crowdsourcing, the minimum is less than 100! (Miss Lola)
(Directly point out the advantages and the painful scenes that can be solved)
The girl shopping cart in the slum (the poor girl among the poor girls) is exposed, and it is less than 30 yuan so good that I want to buy it back for a lifetime! (Miss Lola)
My shoes are not very expensive, but they never collide |30 pairs of shoes are recommended (friends talk+painful scenes that can be solved)
Fourth, make a summary.
1- The topic of practical tips is often used in three fields: life coup, course recommendation and good goods recommendation.
2- Remember the formula: concrete and painful scenes+serious consequences+easy-to-solve methods to create a sense of contrast and attract consumers.
3- It can also be transformed. Simply saying "my advantages" can solve any "painful scene" for you.
In addition, if you see the title of "practical tips" or the official account of WeChat, you can leave a message below and share the exchange.
I will summarize the other techniques of head-blasting in turn, looking forward to ~ ~ ~