Meaningless frequent greetings

In the era of the rise of WeChat business, the greeting of "good morning" and "good night" every day has almost become a default mode of online marketing, and many medical beauties will unconsciously apply it in the early stage of gathering customers.

However, over time, frequent greetings and peaceful meals in the morning and evening have become meaningless online harassment. Even customers who are usually busy at work will set you as Do Not Disturb, and then there is the red exclamation mark.

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Compared with busy customers, they will also think that meaningless frequent greetings will show your "leisure", or even do little at ordinary times, which will naturally classify you as a low-value group and gradually produce boredom.

coping strategy

Compared with boring morning and evening greetings, dry goods with practical help can cause the same topic more;

According to the customer's demand for beauty, organize the necessary knowledge before and after the operation and send it to the customer as a reminder;

Pay attention to customers' circle of friends, leave more messages and interact more when venting feelings or actual needs, which will lead to private conversations.

02

A habitual voice or phone call.

Nowadays, under the influence of subtle habits, most Internet users prefer to hide behind the screen, and some people even have a sense of rejection of voice/phone calls.

When communicating with clients, consultants rarely make it clear through a few seconds of pronunciation, but often it is how long it takes for the sound to appear. At the same time, it will also be limited by the environment. It is convenient for you to speak, but others may not listen, thus affecting customers' daily life and work.

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Compared with voice, the text information that can make people read ten lines is more suitable for a variety of scenes. It allows customers to get the most important information in a short time, and at the same time make a quick response to avoid disturbing customers.

coping strategy

Arrange various preoperative and postoperative requirements, collect pictures well, and answer customer questions in time;

Try not to send voice to disturb others during non-working hours, and try to send text;

If it is too late to send a text message in an emergency, communicate with the customer in advance and reply in time afterwards.

03

Abusive words regardless of the scene

The existence of Yan characters can not only enrich the simple text content, but also help to close the customer relationship and convey emotions in time. But! On the basis of knowing your friends well enough, it is harmless to have a fight.

In the communication that needs to output professional image, if you often communicate with expressions, the original serious work tasks and necessary rights will be weakened, and your professional image will also be affected.

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If the keynote of chatting is to solve problems, it is best not to send expression packs when chatting seriously, and don't let the other party feel disrespected because they want to ease the atmosphere.

coping strategy

On the basis of establishing a certain emotional connection, it can be used in joking and ending chatting;

Because there are many female customers, you can use pet cute expression packs appropriately to avoid excessive teasing;

The expression pack needs to match your words and enrich the content and feelings. Don't use it alone to avoid embarrassing chat.

04

Hello? Is it convenient? Do you have a minute?

In fact, the intention of using this kind of opening remarks is not bad, mostly to determine the best time to communicate with customers. However, in today's fast-paced society, the sentence "Are you there" is likely to be directly ignored or supplemented by the brain as a precursor to various troubles.

For this reason, the greeting habit without substantive content also invisibly makes customers feel insecure, and even feels that they may sacrifice their rest time, thus hesitating to reply.

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coping strategy

If you have something to say, call the customer with a nice nickname at the beginning, and get closer to each other in the first time;

Avoid sending long articles, which will make customers visually tired and even mistake them for mass advertisements;

Extract the highlights of the problem, find the point of convergence with customers, and stimulate customers' desire to chat.

05

Misuse of mood auxiliary words

Not long ago, the head of the brand department of a bar reported things in the group. An employee was criticized for "not knowing the rules" when he replied to the OK gesture, and then the news of being fired went on a hot search, so the attitude problems reflected behind various modal particles were also included in the WeChat chat etiquette.

Um, oh, hehe, okay, ellipsis, period, etc. Weak emotional expression, in the eyes of ordinary customers, often represents indifference, perfunctory, ridicule, speechless and so on. And it's easy to throw cold water on a hot chat.

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On the contrary, adding a word number and a symbol can instantly appease the indifferent and irritable customers. At the same time, the use of overlapping words not only reveals your positive attitude towards clients, but also enhances the affinity of consultants themselves.

coping strategy

Use reduplicated words instead of single words, such as "mm" or "mm ~" instead of "mm";

Adding cute or funny expressions to word suffixes helps to alleviate the overly serious atmosphere;

If you mispronounce the modal particle, you can add another sentence: OK, got it/received it/I got it. ......

06

Mass advertising/blessing or testing zombie fans software.

Because of the nature of consultants' work, customers often need to add WeChat, and the surge in the number of friends also corresponds to cumbersome management methods, so many consultants have developed a set of group sending skills, but this is not a good thing.

When interviewing several Crown sales consultants, Cheng Xiao found that they basically didn't use the mass sending function, because they knew that worthless advertising marketing would only increase customers' resentment. No matter how attractive the advertising copy is, if it is not for customers, it can basically be blacklisted directly.

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In addition to invalid advertisements, using the software "Hello, check zombie fans, don't reply ~ ~ works very well, click the link below to start checking ~" will also be recognized as spam advertisements by customers, and even feel inferior, and the final result can be imagined.