? Copywriting should deeply understand the function and significance of copywriting itself, dig out its more precise and vivid characteristics from the characteristics of the product itself, and give it strength with words, so that it can generate a * * * sound in the audience, never forget it, like this text, and like this brand or product more.
Good copy, accurate, and highly promotional. Good copywriting should not only understand the brand, but also understand the market.
For a novice copywriter, we must first learn to define the market and have situational thinking.
The most familiar advertisement of Wang Laoji is afraid of getting angry, and drinking Wang Laoji is the most classic case. Wang Laoji directly positions himself in hot pot, barbecue and midnight snack, so that users will give priority to Wang Laoji as long as they are in this scene. This is the demand of typical scene creation.
For the novice copywriter, learn to label the brand.
Take Nongfu Spring as an example, the most successful copywriting is to label yourself as natural. The porters of nature make our impression of Nongfu Spring brand stay on pure nature.
Copywriting works, in the final analysis, to socialize with consumers.
To achieve long-term marketing effect, brand copy must be circulated.
Although the copy is only a few short words, it can accurately tell the user: "Why did you choose me? What can I bring? "
The real value of copywriting lies in the achievement of brand and the guidance of marketing, and the power of scene, label, socialization and circulation is the business logic behind copywriting.