Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd. insists on "taking assets as a link, paying equal attention to production and operation and capital management, and expanding the scale of its main business; Taking science and technology as the starting point, technical transformation and product upgrading are carried out simultaneously to enhance the technical content of rice wine industry and strengthen enterprises; Relying on the brand, market development and marketing innovation go hand in hand, and deeply cultivate the fine Shaoxing wine market; Take culture as the core, combine mechanism innovation with management innovation, build a good platform combining leap-forward development with sustainable development, realize a new round of great development of the company, and actively promote the implementation of the six strategies of "industrial development, brand development, market development, capital management, talent development and corporate culture".

The company will gradually slim down and adjust its non-alcohol business; Make the rice wine business deeper, stronger and better, and further strengthen the company's leading position in the rice wine industry; Strengthen brand marketing and lead the fashion of domestic rice wine consumption; Create a century-old shop in yellow rice wine industry, and strive to make Guyuelongshan a leading blue-chip liquor company in China.

Industry status

As a leading enterprise of yellow rice wine, the brand value of Gu Yue Longshan was deeply explored as early as 2005. According to the statistics of the authoritative organization China Liquor Circulation Association, "Huazun Cup" ranked first in the China wine brand value list in 20 10 with a brand value of 50.8 1 100 million yuan.