At present, Kunming has gathered a number of well-known brands of new milk tea, such as Milk Snow Biluochun Tea, Chunyang Tea and Wang Ba Tea. At the same time, in addition to the category of "milk+tea", Kunming tea sales market has also developed the concepts of making herbal tea and fresh fruit tea with light tea. "There are dozens of new tea shops like this in Kunming." Recently, employees who drink tea in the mountains said that unlike the traditional tea ceremony in China, fresh tea shops have optimized the processes of soaking and washing, but they will also be equipped with boiling water appliances, tea sets, lids, cups and other equipment to enhance the challenge.

Long Lian is an avid tea drinker. She said that she sometimes goes to tea shops to have trysts and chat with her friends professionally. "The atmosphere here is very comfortable and suitable for sitting with friends." The shops frequented by Long Lian are all equipped with umbrellas and outdoor seats, and the natural environment is similar to that of traditional cafes. The clerk who went to the mountain to drink tea told reporters that this mode of operation, on the one hand, created a relaxed and happy consumption atmosphere, on the other hand, it was easier to attract young people. "All the natural environment is bright and simple, the decoration style is simple, and the elements of fashion accessories are also enhanced, which is very suitable for taking pictures and punching cards." Chen Tingting, 28, recalled her first experience of tasting modern China tea and was deeply attracted by the decoration style and atmosphere of this store. The staff of Iwano Fukuyama, a well-known brand of new tea, explained that there were many green plants and open-air tents in the store to create new ideas.

In addition, new-style tea drinks are constantly integrated into the needs of young consumers in the new era, "pure natural+physical and mental health". According to the exploration statement of "The Development Course and Present Situation of New Tea Industry", the most important feature of new tea is the choice of pure natural color and the present production method. Generally, the method of mixing tea with other fruits and ultra-low temperature cold food is adopted. Long Lian prefers the original flavor and faint fragrance of tea. "Adults don't like tea shops. Too many additives, too sweet. Pure tea is fresher and more fragrant. " Chen Tingting said that he used to like sweet tea shops, and he needed to add various seasonings, such as tea jelly and natural pearls. After fully considering the adverse effects of long-term sweetness on human function, he switched to pure tea. "Herbal tea has the fragrance of tea, so you don't have to worry about excessive caffeine intake if you drink it properly."

Naturally, in order to adapt to the characteristics of young consumers' pure natural materials, fashion design, on-site production and convenient drinking, tea shops have also done many courses. The key is the name of the beverage, most of which adopt traditional elements from China. The reporter found in several newly opened tea shops in China that most of the product names quoted ancient sayings, such as "the garden falls, the old trees grow up, the moonlight is beautiful, the floating mountains and Iceland"; Secondly, drinking tea on the mountain uses alcohol blowtorch, small teapot and other containers, while the teahouse next to Cuihu uses glass container equipment to make herbal tea. In addition, the new Chinese tea has a little heart. Wang Jiamin, who has tasted a kind of tea called "Moonlight Beauty", said: "Yunnan tea is elegant and sweet, with crisp egg yolk, moderate price and a smell of tea."

"At this stage, the fresh tea sales market in Kunming is in an emerging development trend, and the sales market is full of trading desires. Because it is not only in line with the consumer market of scientific diet, but also different from traditional drink shops, it is more mysterious. " The staff who went up the mountain to drink tea explained that the store had been open for more than half a year at this stage, and the second branch was still under renovation. Looking at the whole country, Chengdu, Suzhou, Wuxi, Shenzhen and other places have successively strengthened new teahouses in recent years. The reporter visited and found that in traditional cafes, there are also options for drinking tea. There will be Maojian tea, unpopular green tea, jasmine tea and Tieguanyin in a small coffee shop in Cangpo, Cuihu.

Wang Huazhi, who is engaged in tea distribution and promotion, analyzed: "The stickiness of tea trading users is low, and well-known brands always maintain the repurchase rate of customers, which requires scene upgrading, element setting and high-frequency new product launch. Compared with the relatively deserted coffee industry in the second and third tier cities of China, tea is more widely accepted by customers in China. Therefore, from the perspective of domain logic, the indoor space of new tea is vast. "