Sprite is an indispensable drink in people's lives. On a hot summer day, a sip of Sprite will immediately make you feel cool. Whenever summer comes and the temperature starts to rise, many beverage manufacturers start a fierce brand tug-of-war and start a new round of market entry. In order to increase sales, Sprite also spends a lot of money to find spokespersons every year. Stars such as Dilraba and Mao Nan have spoken for Sprite. Although its slogan has been constantly changing, the purpose of producing Sprite will never change, that is, it makes people feel chilling in hot summer.
It can be said that in advertising design, Sprite always has insight into people's hearts. In hot summer, thirst comes not only from human physiology, but also from human heart. Whether in brand packaging or advertising endorsement, Sprite takes green as the theme, which creates a cool feeling for consumers visually.
This time, Clara Lee's endorsement is based on swimwear, and the simple and fresh design makes consumers want to release their fiery desires to the extreme in the heat of thirst. From the design, it aroused people's desire to be cool. Of course, this design has existed for a long time, but Clara Lee's endorsement advertising design is still not out of date and still conforms to the consumption characteristics of young people. The desire to release can be perfectly exposed from Clara Lee's swimsuit design. I believe that this kind of creation is in line with the tastes of young people, and establishing a harmonious emotional connection with young consumer groups can effectively improve their consumption desire.