The development and long-term operation of any game has its own life cycle, and whether the game version number is issued will directly determine the game development ability and subsequent cash flow income of this enterprise. At present, the gradual contraction of domestic version number and the decline of people's personal consumption power make it difficult for many game companies to achieve the expected development.
The related restrictions of the game version number lead to the decrease of the income of game enterprises.
It can be expected that the development and development of a game requires a long period of capital investment and planning. Failure to get the game version number will lead to no new game products to meet the market demand, no income generation and progress, which seems to have limited impact in the short term. However, in the medium and long term, the lack of the game version number will bring a lot of uncertainty, which will eventually lead to the continuous pressure on the business of the game company and the income is less than expected. It will have a very serious negative effect and influence on the future development of enterprises.
The decline in consumption rate caused by the epidemic and fierce competition in domestic games are problems that many game companies must break through in their business difficulties.
At the same time, domestic emerging enterprises such as Mihayou, through opening up the world game. Not only has there been a huge gap between domestic game manufacturers, but the competition in the domestic game market has also become increasingly fierce. The decline in consumption rate caused by the epidemic has also made it increasingly difficult for many game companies to obtain capital profits and income beyond the past. Overseas market has become their new goal and breakthrough direction.
Going out to sea to seek new growth points has become a new direction for game companies such as Tencent and Netease.
Overseas markets have no domestic version number restrictions and a large population. The experience of developing mobile games in many areas is not as rich as that in China. This is precisely the development advantage of game companies such as Tencent Netease. Now, these enterprises have stepped up their layout in overseas markets and contacted and discussed with localization teams in different regions as soon as possible in order to launch new products to meet the different needs of users.