As one of the largest production bases of knitted underwear in China, Gurao Town, Chaoyang District has an annual output of about 300 million bras, about 200 million underwear and other household clothes, and more than 65.438+0.5 billion underwear. All kinds of knitted fabrics, warp-knitted fabrics, lace and embroidery are more than 600 million meters, and the output is among the best in the country. Some people say that according to this total length, it is enough to go around the equator 15 times. Long-term cooperative manufacturers of world underwear brands such as "Victoria's Secret" in the United States and "Martha" in the United Kingdom have settled in Gurao.

Shantou Chaoyang official revealed that Gu Rao has invested nearly 3.5 billion yuan to encourage technological innovation of enterprises. Among them, the traditional steel bra has been transformed and innovated, and the development of "seamless" underwear has successfully become a "hot cake" for consumers at home and abroad. At present, there are 200 seamless underwear manufacturers in Gurao, and a large number of seamless underwear brands have emerged.

There are more than 3,000 market players engaged in the production and operation of knitted underwear with expanded materials, with a scale of 139. It has more than 6,000 sets of world-advanced machinery and equipment, covering all production links of knitted underwear manufacturing. The total amount and types of imported computerized embroidery machines and warp knitting machines are among the best in China's underwear producing areas.

It can be said that a perfect industrial chain constitutes the core competitiveness of the underwear industry market. Over the years, Gurao knitted underwear products have sold well in North and South America, Europe, the Middle East, Southeast Asia and other countries and regions.

Accelerating the pace of e-commerce and promoting the application and industrialization of technologies such as Internet of Things, Internet and mobile Internet have also become one of the latest directions of Shantou underwear manufacturing industry. The acceleration of the construction of e-commerce industrial parks such as Hongdan underwear in Shantou and the establishment of the standards of Gu Rao underwear enterprise alliance are changing the development ecology of Gu Rao underwear. At present, Gurao has more than 120 enterprise e-commerce platforms.

China economic herald-Shantou Chaoyang Gurao "underwear kingdom" industry developed well.