Words that can't appear in Xiaohong's book: take cosmetics as an example;
1. Absolute or exaggerated terms such as special effects, full effect, powerful effect, miraculous effect, quick-acting, miraculous effect, super-strong, comprehensive, all-round, the most, first, super-class, top-notch, crown, extreme, extraordinary, skin rejuvenation and wrinkle removal.
2. Prescription, prescription, medicine, medicine, traditional Chinese medicine, medical treatment, cure, treatment, stretch marks, names of various skin diseases, names of various diseases and other medical terms.
3. Antibacterial, bacteriostatic, degerming, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood circulation promoting, detoxification, antiallergic, desensitizing, freckle removing, scar removing, hair growth promoting, hair loss prevention, weight loss, liposuction, slimming, face-lifting and leg-lifting. , express or imply medical functions and functions.
4. Words with false meanings such as pure natural products.
The functional background of Little Red Book:
Xiaohongshu is different from other e-commerce platforms. The little red book started in the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Little Red Books also appeared in sports, travel, home, travel, hotels and restaurants. Information sharing touches all aspects of consumption experience and lifestyle.