Because my goal in 20 17 is to publish a book. In this era of fan economy, if you want to publish a book, you have to be famous and have fans. How can there be fans?

We can start with the explosion.

Let's talk about what kind of articles can be popular first.

First: current affairs/women's topics

If you are writing for the official WeChat account, just keep up with current events. What is the hot spot? Wang divorced because of Jane Zhang's mother and daughter. The topic of marriage and women is particularly easy to become an explosion. Otherwise, look at Mi Meng and Yu Dian (the founder of the official account of Queen WeChat). How high is their posture level? No, I just caught the female market, and I was able to catch fire because an article of this level, To Bitch, was especially suitable for women's psychology-obscene, gossipy and aggressive. This is an explosion, which captures an argument, whether extreme or mean, "I have an intern" or not. Anyway, these anonymous cases of "I have a friend"

There are two main points in this emotional explosion: First, the author needs to be a winner in life. For example, when the company was founded, her husband was fine, and then she had a glamorous education. Second, the three views should look particularly positive, so that girls don't need to look closely when sharing, and it is enough to prove that they are a sensible and upright girl in the circle of friends.

Writing explosive articles will gain a market for women, because women like to read chicken soup online, which is euphemistically called self-improvement. When men have this time, they will play video games. Weight loss, clothing matching, food, these themes can all become explosive articles.

Second: entrepreneurship, finance, career choice.

The difference between this kind of thing and chicken soup is that it has dry goods, which is a topic of general concern to the public and just needed, so it is also the content that everyone will want to see. Dry goods can't be written too deeply, so it must be understood by ordinary readers. For example, there is a contracted financial writer in the short book, which describes how college graduates manage their finances. There is an article with tens of thousands of hits. In fact, it is a truth: save money regularly every month and deposit it in Yu 'ebao. But this is an explosion!

Third: film and television hot reviews

Write whatever movies are popular, especially domestic TV series, Lao Liu, Mermaid and Ode to Joy. Foreigners only see your name, magical animals and hacksaw ridge-blockbusters, animation and magic are more popular, in short, 3D and so on. Scold the Great Wall and Big Fish Begonia. I haven't seen these movies, and I'm embarrassed to say hello to people.

Fourth: If you want to write a book review, you must remember that most people don't read books now.

So the title can be called "I read 1000 books and recommend this 10 book to you".

There is only one kind of book reviewer who can fire, and that is to write martial arts. It is right to write about Jin Yong. Even in the libraries of famous schools, the most borrowed books are always Jin Yong. Why is Wang Lu on fire? In writing book reviews, these people grasped a point and interpreted China's literary works from a new angle. Even if he is talking nonsense, you know the books he said and the characters he wrote, which is enough.

It's no use writing foreign literature. Most readers in China haven't read other foreign literature except the explosive bestsellers such as The Little Prince, Norwegian Forest and The Kite Runner, or the female classics such as Gone with the Wind and Jane Eyre.

Fifth: sensational fallacy, focusing on health.

In my circle of friends, the following articles have been forwarded most intensively: the danger of wearing long trousers-long trousers are a conspiracy of country X; Don't travel to Japan after nuclear radiation; Danger of staying up late-3 am is the time for liver hematopoiesis. These are mostly marketing figures.

Sixth: Stimulate patriotic enthusiasm

"If you have the courage to scold this country", "Don't turn to China" and "China women, see the true face of those foreign garbage", with a five-star red flag or naked women as the title.

Let's talk about where to accumulate materials:

Writing explosive articles is to write things that the masses like. See what news is forwarded the most by WeChat friends circle, what issues Zhihu is concerned about the most, and what articles in Jane books are praised the most. These things are what people like to see.

Simple books represent the weather vane of the China book market, and also perfectly reflect what articles can become explosions:

Dry goods, chicken soup, financial management, women, learning English, emotion.

Some college graduates who think they are winners in life in second-and third-tier cities try their best to be life mentors, teaching you how to save up to 200,000 yuan three years after graduation (because she is in Qingdao, renting a house is cheap), how to travel to five countries with a monthly salary of 3,000 yuan for three years, and how to work as a part-time translator from English Xiaobai.

There is also "2 1 day crash oral English" and "this is the most effective way to recite words".

However, if I write "erotic novels translated by me over the years", it will be good for such articles to have 1000 hits. Why? First: although my qualifications are deeper than these people, I am too far away from them. Second: the public doesn't even like reading foreign literature. Who has heard that my erotic novel has no watercress?