Not only the advertising language, but also all the copywriting we usually write need to use the so-called headline strategy. The success rate of your advertisement is 80% determined by your title, and the remaining 20% is determined by the content. There is a very important link before offline activities such as promotion activities, that is, simulation demonstration, which is generally used for a very creative activity to verify the operability and implementation effect of the activity.
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Nowadays, many merchants are reluctant to provide customers with the service of returning goods when doing promotional activities, for fear of losing money. But I don't know if it has occurred to you that the price of the products we promote is lower than that of normal products. If the merchant is unwilling to make a promise to return the goods if there is a problem, it will actually make consumers doubt whether the promoted goods will have quality problems and refuse to buy in large quantities.
In the face of customers' doubts, we should start from the unique selling points of the products. The common selling points are low price, good quality, sufficient supply, fast and convenient logistics, obvious geographical or historical advantages, innovation, good brand image and perfect after-sales service.
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