The purpose of the promotion of educational institutions is to attract traffic, and only with traffic can there be subsequent enrollment. Generally speaking, there are three ways for the inflow of institutions:

I. Natural flows

Natural traffic is usually determined by the address of your organization. This is a problem that needs to be considered from the beginning. Of course, we all know that shops with large traffic are more expensive, which requires institutions to make a good measurement and choice. Usually, there is a high flow of natural persons at school gates, shopping malls and other places.

What if the geographical location is not good? Of course, it depends on the introduction of marketing promotion and institutional reputation.

Second, marketing promotion.

In fact, marketing is a kind of sales auxiliary means that uses human nature. You have to convince parents that there are cheap things to take and attract them with their parents' needs.

The common method is to use explosives for low-cost drainage.

We often have such goods in supermarkets and online shopping, such as 9.9 kilograms of Chilean grapes and 0. 1 eggs. Users will buy when they feel cheap, but when they finally pay the bill, they will not just buy this low-priced product. Similarly, the education industry can also make use of best-selling courses for low-cost drainage, and it must conform to the design rules of some courses: low-cost introductory courses, standard regular-price courses and high-level profitable courses.

The other is free drainage.

Course materials and papers are of interest to the target users. Institutions should also understand that high-priced gifts are matched with high-priced courses, and low-priced gifts are matched with low-priced courses. Count the cost of the gift into the course to ensure that the user feels no loss.

On the basis of these two basic methods, there are also groups, coupons and discounts. These specific marketing methods can be achieved quickly through American reading education.

Three. introduce

The basis of recommendation is word-of-mouth, service and teaching quality, which will only be considered when the institution develops to a certain extent, so it is best for the institution to polish it carefully when developing the course in the early stage.

In addition to users recommending themselves to institutions, providing bait and benefits for recommendation can stimulate users' enthusiasm for recommendation.

The above are the core and bottom points in the promotion of educational institutions, hoping to solve your problem.